Introduction to Competitive Advantage in Information Systems

As you read, think about how using, protecting, and managing information and data could support an organization's competitive advantage. Conversely, failure to protect data, particularly personal information, could reduce or destroy any competitive advantage within a business. How does understanding customer information and data support current operations? How might it impact future operations?

Data Warehouses and Data Marts


  1. List the issues that need to be addressed in order to design, develop, deploy, and maintain data warehouses and data marts.
  2. What is meant by "data relevance"?
  3. What is meant by "data governance"?
  4. What is the difference between a data mart and a data warehouse?
  5. Why are data marts and data warehouses necessary? Why can't an organization simply query its transactional database?
  6. How can something as simple as customer gender be difficult to for a large organization to establish in a data warehouse?