Objectives and Strategies

Read these sections on objectives and strategies. Strategies are overarching plans developed to meet the firm's objectives. This section explains how a firm can operationalize a strategy to meet its strategic objectives.

Review Questions

  1. How do product development strategies differ from market development strategies?
  2. Explain why some strategies work for some companies but not others.
  3. What factors do firms entering foreign markets need to consider?
  4. How do franchising and licensing strategies differ?