SWOT Analysis
This article briefly provides in a few pages a comprehensive guide for marketers to develop a SWOT analysis. It is important for marketers to understand their firm's position in the marketplace, and to set realistic objectives within the marketing plan, as part of the organizational strategic plan. Note that this is an exercise and it requires the input of several key individuals to provide insight and input.
How Do You Create a SWOT Analysis?
When and Where Do You Develop a SWOT Analysis?
A SWOT analysis is often created during a retreat or planning session that allows several hours for brainstorming and analysis. The best results come when the process is collaborative and inclusive.
When creating the analysis, people are asked to pool their individual and shared knowledge and experience. The more relaxed, friendly, and constructive the setting, the more truthful, comprehensive, insightful, and useful your analysis will be.