SWOT Analysis
This article briefly provides in a few pages a comprehensive guide for marketers to develop a SWOT analysis. It is important for marketers to understand their firm's position in the marketplace, and to set realistic objectives within the marketing plan, as part of the organizational strategic plan. Note that this is an exercise and it requires the input of several key individuals to provide insight and input.
Checklist
Developing and Using a SWOT Analysis
___Your group or organization has determined, based on its strengths and characteristics, to use a SWOT analysis to help develop strategies for change
___You have designed your retreat or meeting as well as the form of the SWOT analysis you will conduct
___You have involved a diverse group of stakeholders in creating the SWOT assessment
___You conducted the SWOT analysis meeting and generated a list of internal strengths and weaknesses and external opportunities and threats
___You considered the SWOT factors from others' points of views as well as your own
___You have used your SWOT analysis as a tool to discover or confirm areas for action and improvement
___You have used your SWOT analysis to develop strategies for change