The Scanning Process
This chapter provides a comprehensive overview of the process of environmental scanning. It goes in depth by describing different methods used in environmental scanning.
Scanning methods
Stakeholder surveys
Surveys are a fast way to find out what others see in terms of future development.
Survey types
- Field trips
- Windshield surveys
- Key informant surveys
- Issues-oriented surveys
- Delphi studies
- Public opinion polls
- Staff surveys
- Prediction markets
The design of the surveys needs careful consideration and must focus clearly on answering the key question(s) you need to answer.
Key steps
- Establish the key questions and overarching goal(s) of your survey.
- Determine your target sample.
- Choose your method.
- Test the questions.
- Conduct the survey.
- Analyze the results.
- Produce the output.
- Add to the Horizon Scanning database.