BUS602: Marketing Management

In Table 18 the study reports the regression values for cooperatives. To establish conclusions the significance level is set at 0.05. The adjusted $R^2$ has a value of 0.260 in the full model and shows the overall significance. The results show that the control variable "internal rivalry" has the highest beta value (0.502) and a high significance level (0.012). With regard to strategies, there are none that explain performance, however the authors find a negative value for the innovation strategy, with a significance level of 0.049. In terms of resources and capabilities in relation to performance, technological capabilities has a beta value of 0.414 and a statistical significance of 0.022, the managerial capabilities variable is not statistically significant. Thus, for cooperatives, the study confirms hypothesis 1 but rejects hypothesis 2, 3.1 and 3.2.

Table 18. Regression analysis for cooperative wineries.