Given the experience I have with the public, I would find myself best suited to a face-to-face customer service job. In my opinion, being able to see the customer gives me a better and clearer understanding of their wants and needs. At the moment, I work as a beauty consultant at a Merle Norman cosmetology store, and previously, I worked as a waitress at a multi-cuisine restaurant. At the cosmetology store, I see several customers a day- some knowing exactly what they need and some need me to help them find what they are looking for. I could not possibly imagine it being easier to help them over the phone for example. When I worked as a waitress, I had to learn to multitask while keeping the customers satisfied and making them feel as if they had my undivided attention. Like working at the cosmetology store, I could not imagine having some sort of barrier between me and the customer. For me, verbal and nonverbal communication is needed for me to perform my best. When you have any sort of barrier, that nonverbal communication can be lost. Personally, even though it was a very busy job, I enjoyed serving the public as a waitress the most.
As a beauty consultant for Merle Norman (a brand typically used by women fifty years and older), I sometimes have customers who cannot hear quite as well or see as clearly as others. As we read in this unit, patience is needed when helping those types of customers. I may have a customer who has hearing aids and I may have to repeat myself a couple of times. We read in this unit that when dealing with customers who are hard of hearing, we need to speak slowly, clearly, and slightly louder, all while watching their nonverbal communication like wincing or pulling away. If I notice either of those, I take it as a sign that I may have spoken too loudly. Those are the steps I use when helping a customer with her needs and wants. I hope that by listening carefully and helping the customers find exactly what they want and need, they will become loyal customers.
As a customer, I usually do not spend much time browsing- I am one of those customers who knows what they're going in for, beelines to the product and gets out as soon as possible. It is important, though, as a CSW, to read your customers because they may or may not want very much help. I don't mind the occasional, "Hi, do you need help finding anything?" but like the book said, if a CSW continues to ask me multiple times, it can get a little annoying. Other times, even though I know what I am going into the store to get, I may not be able to find it, so I may need help. Again, that is why, as this unit said, we as the CSWs need to read the customer to see if they need help or not. This unit also did a good job covering wants and needs. My job as a beauty consultant includes color-matching people with the makeup that best matches their skin tone. However, there are many different types of makeup- types for dry skin, oily skin, wrinkles, types that go on shiny, matte, etc. So, understanding the wants and needs of the customer is very important for me to do. This unit did a good job covering that.