Essential Terms | Saylor University

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M

mass communication

The process of disseminating messages to a broad audience via technological mediums

mass communication theories

Frameworks like Cultivation Theory (media shapes reality), Two-Step Flow (media influences leaders who influence the public), and Uses and Gratification (consumers use media to meet specific goals)

mass media

The channels used to distribute messages in the mass communication process (such as radio, TV, or the internet)

media literacy

The process of critically analyzing the media content we consume to recognize construction, bias, and intent