Topic	Name	Content Type
H5P Content	The Importance of Public Relations: UPS Case	Summary
H5P Content	Chapter 1: The Importance of Public Relations: UPS Case	Summary
H5P Content	One-Way Communication Models: Publicity and Dissemination of Information	Multiple Choice
H5P Content	Models of Public Relations	Accordion
H5P Content	Typical Corporate Public Relations Subfunctions	Accordion
H5P Content	Typical Public Relations Agency Subfunctions	Accordion
H5P Content	Strategy and Profit Motivation	Summary
H5P Content	Business Acumen	Drag Text
H5P Content	Maintaining Core Competencies	Drag Text
Chapter 4 H5P	4.1 Functions of Management	Drag Text
Chapter 4 H5P	4.2 Public Relations Roles	Drag Text
Chapter 5 H5P	Ch. 5 - Organizational Factors	Multiple Choice
Chapter 5 H5P	Ch. 5 - Value of Public Relations	Multiple Choice
Chapter 5 H5P	Organizational Culture	Drag Text
Chapter 5 H5P	Ch. 5 - Chapter Summary	Multiple Choice
Chapter 6 H5P	Management Theory	Multiple Choice
Chapter 6 H5P	Financial Goals	Drag Text
Chapter 6 H5P	Limitations of Goal Attainment Approach	Drag Text
Chapter 6 H5P	Systems Theory Approach	Summary
Chapter 6 H5P	Six Steps in the Process of Stakeholder Management	Accordion
Chapter 7 H5P	Stakeholder Linkages to the Organization	Drag Text
Chapter 7 H5P	Level of involvement	Drag Text
Chapter 7 H5P	Four groups of stakeholders	Drag Text
Chapter 7 H5P	Three types of publics involved in communication strategies	Drag Text
Chapter 7 H5P	Reactive Versus Proactive Dimension	Question Set
Chapter 7 H5P	The Four Strategic Approaches Defined	Accordion
Chapter 8 H5P	Purpose of Research	Drag Text
Chapter 8 H5P	Sampling Methods	Multiple Choice
Chapter 8 H5P	Qualitative Research	Multiple Choice
Chapter 8 H5P	Using Qualitative Research	Multiple Choice
Chapter 9 H5P	Formative Research	Multiple Choice
Chapter 9 H5P	SWOT strategies	Drag Text
Chapter 9 H5P	Objectives	Accordion
Chapter 9 H5P	Strategies	Accordion
Chapter 10 H5P	Corporate Public Relations	Question Set
Chapter 10 H5P	Responsibilities and Focus of the Chief Communications Officer	Drag Text
Chapter 10 H5P	Agency Definitions	Accordion
Chapter 10 H5P	Trends in Agencies	Drag Text
Chapter 10 H5P	Issues Management and Public Policy	Drag Text
Chapter 10 H5P	Integrative Decisions	Drag Text
Writing like a Pro	Chapter 4: Strong versus subpar content	Multiple Choice
Writing like a Pro	Chapter 5: Different Sides of Social	Question Set
Writing like a Pro	Chapter 6: Setting an Up Front Social Strategy	Drag Text
Writing like a Pro	2015 Video Marketing Cheat Sheet	Question Set
Writing like a Pro	Considerations for amateur photographers:	Drag Text
Re-Fueling the Talent Tank	Abstract and Introduction	Question Set
Re-Fueling the Talent Tank	Theoretical Framework	Question Set
Re-Fueling the Talent Tank	Means for achieving competences to perform their roles	Drag Text