Topic Name Content Type
H5P Content The Importance of Public Relations: UPS Case Summary
H5P Content Chapter 1: The Importance of Public Relations: UPS Case Summary
H5P Content One-Way Communication Models: Publicity and Dissemination of Information Multiple Choice
H5P Content Models of Public Relations Accordion
H5P Content Typical Corporate Public Relations Subfunctions Accordion
H5P Content Typical Public Relations Agency Subfunctions Accordion
H5P Content Strategy and Profit Motivation Summary
H5P Content Business Acumen Drag Text
H5P Content Maintaining Core Competencies Drag Text
Chapter 4 H5P 4.1 Functions of Management Drag Text
Chapter 4 H5P 4.2 Public Relations Roles Drag Text
Chapter 5 H5P Ch. 5 - Organizational Factors Multiple Choice
Chapter 5 H5P Ch. 5 - Value of Public Relations Multiple Choice
Chapter 5 H5P Organizational Culture Drag Text
Chapter 5 H5P Ch. 5 - Chapter Summary Multiple Choice
Chapter 6 H5P Management Theory Multiple Choice
Chapter 6 H5P Financial Goals Drag Text
Chapter 6 H5P Limitations of Goal Attainment Approach Drag Text
Chapter 6 H5P Systems Theory Approach Summary
Chapter 6 H5P Six Steps in the Process of Stakeholder Management Accordion
Chapter 7 H5P Stakeholder Linkages to the Organization Drag Text
Chapter 7 H5P Level of involvement Drag Text
Chapter 7 H5P Four groups of stakeholders Drag Text
Chapter 7 H5P Three types of publics involved in communication strategies Drag Text
Chapter 7 H5P Reactive Versus Proactive Dimension Question Set
Chapter 7 H5P The Four Strategic Approaches Defined Accordion
Chapter 8 H5P Purpose of Research Drag Text
Chapter 8 H5P Sampling Methods Multiple Choice
Chapter 8 H5P Qualitative Research Multiple Choice
Chapter 8 H5P Using Qualitative Research Multiple Choice
Chapter 9 H5P Formative Research Multiple Choice
Chapter 9 H5P SWOT strategies Drag Text
Chapter 9 H5P Objectives Accordion
Chapter 9 H5P Strategies Accordion
Chapter 10 H5P Corporate Public Relations Question Set
Chapter 10 H5P Responsibilities and Focus of the Chief Communications Officer Drag Text
Chapter 10 H5P Agency Definitions Accordion
Chapter 10 H5P Trends in Agencies Drag Text
Chapter 10 H5P Issues Management and Public Policy Drag Text
Chapter 10 H5P Integrative Decisions Drag Text
Writing like a Pro Chapter 4: Strong versus subpar content Multiple Choice
Writing like a Pro Chapter 5: Different Sides of Social Question Set
Writing like a Pro Chapter 6: Setting an Up Front Social Strategy Drag Text
Writing like a Pro 2015 Video Marketing Cheat Sheet Question Set
Writing like a Pro Considerations for amateur photographers: Drag Text
Re-Fueling the Talent Tank Abstract and Introduction Question Set
Re-Fueling the Talent Tank Theoretical Framework Question Set
Re-Fueling the Talent Tank Means for achieving competences to perform their roles Drag Text