H5P Content |
The Importance of Public Relations: UPS Case |
Summary |
H5P Content |
Chapter 1: The Importance of Public Relations: UPS Case |
Summary |
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One-Way Communication Models: Publicity and Dissemination of Information |
Multiple Choice |
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Models of Public Relations |
Accordion |
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Typical Corporate Public Relations Subfunctions |
Accordion |
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Typical Public Relations Agency Subfunctions |
Accordion |
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Strategy and Profit Motivation |
Summary |
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Business Acumen |
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Maintaining Core Competencies |
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Chapter 4 H5P |
4.1 Functions of Management |
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Chapter 4 H5P |
4.2 Public Relations Roles |
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Chapter 5 H5P |
Ch. 5 - Organizational Factors |
Multiple Choice |
Chapter 5 H5P |
Ch. 5 - Value of Public Relations |
Multiple Choice |
Chapter 5 H5P |
Organizational Culture |
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Chapter 5 H5P |
Ch. 5 - Chapter Summary |
Multiple Choice |
Chapter 6 H5P |
Management Theory |
Multiple Choice |
Chapter 6 H5P |
Financial Goals |
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Chapter 6 H5P |
Limitations of Goal Attainment Approach |
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Chapter 6 H5P |
Systems Theory Approach |
Summary |
Chapter 6 H5P |
Six Steps in the Process of Stakeholder Management |
Accordion |
Chapter 7 H5P |
Stakeholder Linkages to the Organization |
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Chapter 7 H5P |
Level of involvement |
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Chapter 7 H5P |
Four groups of stakeholders |
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Chapter 7 H5P |
Three types of publics involved in communication strategies |
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Chapter 7 H5P |
Reactive Versus Proactive Dimension |
Question Set |
Chapter 7 H5P |
The Four Strategic Approaches Defined |
Accordion |
Chapter 8 H5P |
Purpose of Research |
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Chapter 8 H5P |
Sampling Methods |
Multiple Choice |
Chapter 8 H5P |
Qualitative Research |
Multiple Choice |
Chapter 8 H5P |
Using Qualitative Research |
Multiple Choice |
Chapter 9 H5P |
Formative Research |
Multiple Choice |
Chapter 9 H5P |
SWOT strategies |
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Chapter 9 H5P |
Objectives |
Accordion |
Chapter 9 H5P |
Strategies |
Accordion |
Chapter 10 H5P |
Corporate Public Relations |
Question Set |
Chapter 10 H5P |
Responsibilities and Focus of the Chief Communications Officer |
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Chapter 10 H5P |
Agency Definitions |
Accordion |
Chapter 10 H5P |
Trends in Agencies |
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Chapter 10 H5P |
Issues Management and Public Policy |
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Chapter 10 H5P |
Integrative Decisions |
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Writing like a Pro |
Chapter 4: Strong versus subpar content |
Multiple Choice |
Writing like a Pro |
Chapter 5: Different Sides of Social |
Question Set |
Writing like a Pro |
Chapter 6: Setting an Up Front Social Strategy |
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Writing like a Pro |
2015 Video Marketing Cheat Sheet |
Question Set |
Writing like a Pro |
Considerations for amateur photographers: |
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Re-Fueling the Talent Tank |
Abstract and Introduction |
Question Set |
Re-Fueling the Talent Tank |
Theoretical Framework |
Question Set |
Re-Fueling the Talent Tank |
Means for achieving competences to perform their roles |
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