Course Map

Resource	Learning Outcomes
Unit 1: Audience Analysis
Unit 1 Introduction Video	—
Unit 1 Learning Outcomes	1a Determine audience characteristics for a given communication task (CLO 1) 1b Select appropriate tone, language, and format to reach a given audience (CLO 1) 1c Evaluate content for clarity and audience suitability (CLO 3)
1.1: Audience Analysis
Getting to Know Your Audience	1a Determine audience characteristics for a given communication task (CLO 1)
Audience	1b Select appropriate tone, language, and format to reach a given audience (CLO 1)
Audience and Context	1b Select appropriate tone, language, and format to reach a given audience (CLO 1)
Writing Activity: The Audience-Writer Relationship	1a Determine audience characteristics for a given communication task (CLO 1) 1c Evaluate content for clarity and audience suitability (CLO 3)
1.2: How Does Audience Affect Delivery?
Audience, Tone, and Format	1b Select appropriate tone, language, and format to reach a given audience (CLO 1)
Audience Analysis	1c Evaluate content for clarity and audience suitability (CLO 3)
Translating Technical Information for Non‑Technical Audiences	1b Select appropriate tone, language, and format to reach a given audience (CLO 1) 1c Evaluate content for clarity and audience suitability (CLO 3)
Writing Activity: The Audience for an Email	1a Determine audience characteristics for a given communication task (CLO 1) 1b Select appropriate tone, language, and format to reach a given audience (CLO 1) 1c Evaluate content for clarity and audience suitability (CLO 3)
1.3: Audience Adaptation in Writing
Word Choice	1b Select appropriate tone, language, and format to reach a given audience (CLO 1)
Principles of Design	1b Select appropriate tone, language, and format to reach a given audience (CLO 1)
Purpose	1b Select appropriate tone, language, and format to reach a given audience (CLO 1) 1c Evaluate content for clarity and audience suitability (CLO 3)
Writing Activity: Workplace Communications	1a Determine audience characteristics for a given communication task (CLO 1) 1b Select appropriate tone, language, and format to reach a given audience (CLO 1)
Unit 1 Writing Self-Assessments
Unit 1 Writing Self-Assessment: Activity 1	1a Determine audience characteristics for a given communication task (CLO 1) 1b Select appropriate tone, language, and format to reach a given audience (CLO 1)
Unit 1 Writing Self-Assessment: Activity 2	1a Determine audience characteristics for a given communication task (CLO 1) 1b Select appropriate tone, language, and format to reach a given audience (CLO 1)
Unit 1 Writing Self-Assessment: Activity 3	1a Determine audience characteristics for a given communication task (CLO 1) 1b Select appropriate tone, language, and format to reach a given audience (CLO 1) 1c Evaluate content for clarity and audience suitability (CLO 3)
Unit 1 Assessment
Unit 1 Assessment	1a Determine audience characteristics for a given communication task (CLO 1) 1b Select appropriate tone, language, and format to reach a given audience (CLO 1) 1c Evaluate content for clarity and audience suitability (CLO 3)
Unit 2: Internal Communication – Writing Memos and Emails
Unit 2 Introduction Video	—
Unit 2 Learning Outcomes	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2) 2d Explain ethical dilemmas in electronic communication (CLO 2)
2.1: Memos
Memorandums Overview	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4)
Creating a Block-Style Business Memo	2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Memo Tutorial and Sample Memos	2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Activity 1: Memo Analysis	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Activity 2: Writing a Memo	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Activity 3: Short Answer	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
2.2: Major Topic Emails
Email Purposes, Conventions, and Formatting	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4)
Effective Email Communication	2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Activity 1: Email Assessment	2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Activity 2: Writing Effective Emails	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Writing Activity: Effective Emails	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Think Your Email's Private? Think Again	2d Explain ethical dilemmas in electronic communication (CLO 2)
Activity 3: Ethics of Electronic Communication	2d Explain ethical dilemmas in electronic communication (CLO 2)
2.3: Ethics of Electronic Communication
Primary, Secondary, and Hidden Audiences	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2d Explain ethical dilemmas in electronic communication (CLO 2)
Blind Carbon Copy (BCC) Uses and Ethical Risks	2d Explain ethical dilemmas in electronic communication (CLO 2)
Ethics, Plagiarism, and Reliable Sources	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2d Explain ethical dilemmas in electronic communication (CLO 2)
Electronic Recordkeeping	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2d Explain ethical dilemmas in electronic communication (CLO 2)
Basic Requirements of an Electronic Recordkeeping System at EPA	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2d Explain ethical dilemmas in electronic communication (CLO 2)
Writing Activity: Email Retention Policy	2d Explain ethical dilemmas in electronic communication (CLO 2)
Unit 2 Writing Self-Assessments
Unit 2 Writing Self-Assessment: Activity 1	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Unit 2 Writing Self-Assessment: Activity 2	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Unit 2 Writing Self-Assessment: Activity 3	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2)
Unit 2 Assessment
Unit 2 Assessment	2a Select the most appropriate communication type for a given workplace situation (CLO 2, CLO 8) 2b Select effective formatting and structure for professional emails and memos (CLO 4) 2c Describe the conventions of professional emails and memos (CLO 2) 2d Explain ethical dilemmas in electronic communication (CLO 2)
Unit 3: External Communication – Formal Letters
Unit 3 Introduction Video	—
Unit 3 Learning Outcomes	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1) 3c Describe the conventions of job application letters (CLO 2)
3.1: Business Letters Basics
Business Letters Overview	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1)
Creating a Block Style Business Letter	3b Evaluate whether style matches audience and purpose in letter examples (CLO 1)
Effective Letters	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1)
Writing Professional Application Letters	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1)
Writing Effective Letters	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1)
Delivering a Negative News Message	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1)
3.2: Business Letter Format
Job Application Letters	3c Describe the conventions of job application letters (CLO 2)
Inquiry Letters	3b Evaluate whether style matches audience and purpose in letter examples (CLO 1) 3c Describe the conventions of job application letters (CLO 2)
Complaint and Adjustment Letters	3b Evaluate whether style matches audience and purpose in letter examples (CLO 1) 3c Describe the conventions of job application letters (CLO 2)
Unit 3 Writing Self-Assessments
Unit 3 Writing Self-Assessment: Activity 1	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1) 3c Describe the conventions of job application letters (CLO 2)
Unit 3 Writing Self-Assessment: Activity 2	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1) 3c Describe the conventions of job application letters (CLO 2)
Unit 3 Writing Self-Assessment: Activity 3	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1) 3c Describe the conventions of job application letters (CLO 2)
Unit 3 Assessment
Unit 3 Assessment	3a Use correct formatting and structure for formal letters (CLO 4) 3b Evaluate whether style matches audience and purpose in letter examples (CLO 1) 3c Describe the conventions of job application letters (CLO 2)
Unit 4: Using Visuals to Convey Information
Unit 4 Introduction Video	—
Unit 4 Learning Outcomes	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5) 4c Select the most appropriate visual type to support a given passage and purpose (CLO 5) 4d Explain ethical and legal issues surrounding the use of visuals (CLO 5)
Writing Activity: Graphics in Technical Writing	4b Explain how visuals support the purpose of a technical document (CLO 5) 4c Select the most appropriate visual type to support a given passage and purpose (CLO 5)
4.1: Visuals Based on Numeric Data
Tables, Charts, and Graphs	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5)
Tables, Bar Charts, and Pie Charts	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5)
Choosing the Right Chart	4c Select the most appropriate visual type to support a given passage and purpose (CLO 5)
4.2: Choosing and Using Graphics
Graphics and Visuals	4c Select the most appropriate visual type to support a given passage and purpose (CLO 5)
Labels, Callouts, and Captions	4b Explain how visuals support the purpose of a technical document (CLO 5) 4c Select the most appropriate visual type to support a given passage and purpose (CLO 5)
Technical Writing Graphics	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5)
Graphics	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5) 4c Select the most appropriate visual type to support a given passage and purpose (CLO 5)
Writing Activity: Graphics in Documents	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5) 4c Select the most appropriate visual type to support a given passage and purpose (CLO 5)
Using Graphics Effectively	4b Explain how visuals support the purpose of a technical document (CLO 5) 4c Select the most appropriate visual type to support a given passage and purpose (CLO 5)
Visual Aids	4b Explain how visuals support the purpose of a technical document (CLO 5) 4c Select the most appropriate visual type to support a given passage and purpose (CLO 5)
Writing Activity: Choosing Graphics	4b Explain how visuals support the purpose of a technical document (CLO 5) 4c Select the most appropriate visual type to support a given passage and purpose (CLO 5)
4.3: Ethics of Visual Information
A Primer on Copyright	4d Explain ethical and legal issues surrounding the use of visuals (CLO 5)
Promote Understanding and Accurate Analysis of Data	4d Explain ethical and legal issues surrounding the use of visuals (CLO 5)
Logical Fallacies	4d Explain ethical and legal issues surrounding the use of visuals (CLO 5)
Writing Activity: Data Ethics	4d Explain ethical and legal issues surrounding the use of visuals (CLO 5)
Ethics of Image Manipulation	4b Explain how visuals support the purpose of a technical document (CLO 5) 4d Explain ethical and legal issues surrounding the use of visuals (CLO 5) Read this guide on ethical image editing. Then, examine one visual you have used (or plan to use), and (a) identify one acceptable edit and one unacceptable edit, (b) explain how the unacceptable change could distort the document's purpose or message, and (c) propose a compliant alternative that maintains clarity and integrity. Source: Office of Research Integrity, U.S. Department of Health and Human Services, https://ori.hhs.gov/sites/default/files/2017-12/6_Image_Manipulation.pdf This work is in the Public Domain.
Writing Activity: Shaping Information	4b Explain how visuals support the purpose of a technical document (CLO 5)
Unit 4 Writing Self-Assessments
Writing Activity: Instructional Materials	4b Explain how visuals support the purpose of a technical document (CLO 5)
Unit 4 Writing Self-Assessment: Activity 1	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5) 4d Explain ethical and legal issues surrounding the use of visuals (CLO 5)
Unit 4 Writing Self-Assessment: Activity 2	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5) 4d Explain ethical and legal issues surrounding the use of visuals (CLO 5)
Unit 4 Writing Self-Assessment: Activity 3	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5) 4d Explain ethical and legal issues surrounding the use of visuals (CLO 5)
Unit 4 Assessment
Unit 4 Assessment	4a Analyze the effectiveness of different types of visuals in technical communication (CLO 5) 4b Explain how visuals support the purpose of a technical document (CLO 5) 4c Select the most appropriate visual type to support a given passage and purpose (CLO 5) 4d Explain ethical and legal issues surrounding the use of visuals (CLO 5)
Unit 5: Process Documentation
Unit 5 Introduction Video	—
Unit 5 Learning Outcomes	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4) 5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7) 5d Use proofreading strategies to detect common deviations from professional standards (CLO 7)
5.1: Planning for the Process Document
Preliminary Planning for the Process Document	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4)
Organization and Formatting of the Process Document	5b Select effective formatting and organization for process documentation (CLO 4)
Instructions and Process Reports	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4)
Examples of Process Videos	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4)
A Planning Checklist for Business Messages	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7)
Writing Activity: Traits of Effective Process Documents	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7)
Writing Activity: Communication Channels	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7)
5.2: Writing the Process Document
Common Page Design	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4)
Writing Activity: Formatting	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4)
Writing Activity: Process Draft	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4)
You-Centered Business Style	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7)
Sentence-Level Revision	5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7) 5d Use proofreading strategies to detect common deviations from professional standards (CLO 7)
Gender-Sensitive Language	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7)
Writing Activity: Gender-Sensitive Language	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7)
Concrete Versus Abstract Language	5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7) 5d Use proofreading strategies to detect common deviations from professional standards (CLO 7)
Overcoming Barriers to Effective Written Communication	5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7) 5d Use proofreading strategies to detect common deviations from professional standards (CLO 7)
Unit 5 Writing Self-Assessments
Unit 5 Writing Self-Assessment: Activity 1	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4)
Unit 5 Writing Self-Assessment: Activity 2	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4)
Unit 5 Writing Self-Assessment: Activity 3	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4) 5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7) 5d Use proofreading strategies to detect common deviations from professional standards (CLO 7)
Unit 5 Assessment
Unit 5 Assessment	5a Determine the scope and sequencing of a process based on a given audience (CLO 6) 5b Select effective formatting and organization for process documentation (CLO 4) 5c Select revisions that improve clarity for the intended audience (CLO 3, CLO 7) 5d Use proofreading strategies to detect common deviations from professional standards (CLO 7)
Unit 6: Writing Proposals
Unit 6 Introduction Video	—
Unit 6 Learning Outcomes	6a Determine the appropriate proposal content and messaging for a given audience (CLO 1) 6b Select effective organization and formatting for proposals (CLO 4) 6c Evaluate whether a proposal's style and content align with its type and audience (CLO 1)
6.1: Planning for a Proposal
Audience, Objectives, and Formatting of Proposals	6a Determine the appropriate proposal content and messaging for a given audience (CLO 1) 6b Select effective organization and formatting for proposals (CLO 4) 6c Evaluate whether a proposal's style and content align with its type and audience (CLO 1)
6.2: Tools of Persuasion
What Is Persuasion?	6a Determine the appropriate proposal content and messaging for a given audience (CLO 1)
Principles of Persuasion	6a Determine the appropriate proposal content and messaging for a given audience (CLO 1)
6.3: Writing a Proposal
Elements and Structure of a Business Proposal	6a Determine the appropriate proposal content and messaging for a given audience (CLO 1) 6b Select effective organization and formatting for proposals (CLO 4) 6c Evaluate whether a proposal's style and content align with its type and audience (CLO 1)
Unit 6 Writing Self-Assessments
Unit 6 Writing Self-Assessment: Activity 1	6a Determine the appropriate proposal content and messaging for a given audience (CLO 1) 6b Select effective organization and formatting for proposals (CLO 4)
Unit 6 Writing Self-Assessment: Activity 2	6a Determine the appropriate proposal content and messaging for a given audience (CLO 1) 6b Select effective organization and formatting for proposals (CLO 4) 6c Evaluate whether a proposal's style and content align with its type and audience (CLO 1)
Unit 6 Writing Self-Assessment: Activity 3	6a Determine the appropriate proposal content and messaging for a given audience (CLO 1) 6b Select effective organization and formatting for proposals (CLO 4) 6c Evaluate whether a proposal's style and content align with its type and audience (CLO 1)
Unit 6 Assessment
Unit 6 Assessment	6a Determine the appropriate proposal content and messaging for a given audience (CLO 1) 6b Select effective organization and formatting for proposals (CLO 4) 6c Evaluate whether a proposal's style and content align with its type and audience (CLO 1)
Unit 7: Communicating Online
Unit 7 Introduction Video	—
Unit 7 Learning Outcomes	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
7.1: "New Media" and Generating Content for the Web
The Evolution of the Internet	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2)
Digital Audiences and Ethical Considerations	7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Text‑to‑Visual Remediation	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Viral Messages	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
The Internet, Popular Culture, and Communication	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Writing Activity: Social Media	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
7.2: Blogging
Blogging in the Composition Classroom	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Sound Bites and Quotables	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
7.3: Social Media for Businesses
Quickstart Guide to Social Media for Business	7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) Review this visual guide for using social media strategically in a business context. Identify the primary recommendations for effective online engagement. Source: B2Bento This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 License.
Social Media Marketing Framework	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Writing for Social Media	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Social Media and Web 2.0	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
The Business of Conversations	7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Writing Activity: Planning a Social Media Presence	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Writing Activity: Crafting Social Media Messages	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Writing Activity: Analyzing a Social Media Audience	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2)
7.4: Discussion Forums
Responding Thoughtfully in Online Forums	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Managing Your Online Identity	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Writing Activity: Website Comments	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
7.5: Wikis
What Is a Wiki?	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Using Wikis for Professional Knowledge-Sharing	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) Skim this brochure to see how collaborative editing works on a large public wiki. Focus on contributor etiquette, talk pages, edit summaries, and page history. In your notes, identify one practice you would adopt to contribute professionally and one risk you would mitigate, such as confidentiality or policy compliance. Source: Wiki Education, https://upload.wikimedia.org/wikipedia/commons/9/90/Editing_Wikipedia_brochure_%28Wiki_Education_Foundation%29_%282017%29.pdf This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License.
Writing Activity: Information Organization	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
7.6: Concerns for Online Writing
Digital Ethics (Netiquette)	7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Issues and Trends	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Social Media in the Workplace	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Writing Activity: Presenting Yourself Online	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Writing Activity: Online Business Communication	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Writing Activity: Social Media Policies	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
7.7: AI Literacy and Prompting
Verify AI-Generated Claims with SIFT	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Prompt Literacy Using CLEAR and PTCF	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Writing Activity: Prompt Review and Risk Mitigation	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
AI's Environmental Footprint	7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Should You Use AI for This Task?	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Generative AI and CC Licenses	7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Trustworthiness Characteristics for AI Use	7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
AI Use Disclosures	7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Prompt Literacy Principles and Prompt Revision	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Guidance on Using Generative AI	7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Explaining AI-Assisted Decisions to Users	7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
GenAI Ethics	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Using AI Output Responsibly	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Unit 7 Writing Self-Assessments
Unit 7 Writing Self-Assessment: Activity 1	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Unit 7 Writing Self-Assessment: Activity 2	7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Unit 7 Writing Self-Assessment: Activity 3	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1)
Unit 7 Assessment
Unit 7 Assessment	7a Select the appropriate online publishing format for a given purpose and audience (CLO 1) 7b Describe how online writing contexts impact audience engagement (CLO 2) 7c Select the best communication context based on purpose, audience, and visual presentation requirements (CLO 1) 7d Describe the ethical and safety issues regarding communication and the Internet (CLO 2)
Study Guide
ENGL210 Study Guide	—
Certificate Final Exam
ENGL210: Certificate Final Exam	—
ENGL210: Technical Writing	—