Introduction to Ethos

Watch this video on ethos, which defines the term and explores two types of ethos: situated ethos, which comes from having an existing relationship with your audience, and invented ethos, which is derived from how you build your credibility with an audience who does not know you before your meeting. Pay attention to the three elements that are necessary to persuade others according to the ancient Greeks: logos, ethos, and pathos.



Source: University of Texas at Austin,
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Last modified: Thursday, January 28, 2021, 3:07 PM