• Unit 2: Public Relations Components and Planning

    Most major undertakings start with the essential process of planning. This is especially true in public relations efforts, where a complex mix of tools and coordinated timing is crucial to the successful outcome of a campaign. The process begins with identifying the many intricate parts of a specified project and then assembling them into a working mechanism guided by a detailed blueprint called the Public Relations Plan.

    Completing this unit should take you approximately 4 hours.

    • 2.1: Essential Components of Public Relations Planning

      • 2.1.1: Public Relations Primer

      • 2.1.2: Fundamental Terms and Concepts

    • 2.2: The Public Relations Plan

    • Unit 2 Discussion