Unit 2: Public Relations Components and Planning
Most major undertakings start with the essential process of planning. This is especially true in public relations efforts, where a complex mix of tools and coordinated timing is crucial to the successful outcome of a campaign. The process begins with identifying the many intricate parts of a specified project and then assembling them into a working mechanism guided by a detailed blueprint called the Public Relations Plan.
Completing this unit should take you approximately 4 hours.
2.1: Essential Components of Public Relations Planning
2.1.1: Public Relations Primer
2.1.2: Fundamental Terms and Concepts
2.2: The Public Relations Plan
2.2.1: Preparing the Public Relations Plan
2.2.2: Public Relations Planning Primers
2.3: Constructing a Strategic Public Relations Plan
Unit 2 Discussion