Unit 6: Social Projects and Public Relations
Public relations skills, tools, and tactics are not only for achieving business ends, but also serve to advance social programs and outreach projects in public education, health, political campaigns, human rights, and many other ends that promote a public cause rather than a private interest. Many of the same tactics and tools apply to social promotions as to commercial, though quite often more must be undertaken on smaller budgets in the attempt to change hearts and minds, rather than simple behaviors.
Completing this unit should take you approximately 4 hours.
6.1: Public Relations in Social Marketing
6.2: Methods of Social Public Relations
6.3: Resources for Social PR Practitioners
6.3.1: Connecting with Social Programs
6.3.2: Support Resources for Social Project Planning
Unit 6 Discussion