7.2: Crisis Management and Public Outreach
7.2.1: How to Avoid Crises
Read these articles by three public relations experts who specialize in avoiding crisis situations. The time to plan for crisis management is before a disaster happens.
7.2.2: How to Apologize
Read this strategic communications article on how to help corporate clients apologize for their mistakes.
7.2.3: How to Fix Crises
Read these articles by three public relations experts who specialize in resolving crisis situations. Once a crisis is underway, you can take steps to counter the crisis before it escalates into a disaster by establishing credibility with the public and media and using effective tools to get your message out.