COMM411: Public Relations

Read these articles by three public relations experts who specialize in resolving crisis situations. Once a crisis is underway, you can take steps to counter the crisis before it escalates into a disaster by establishing credibility with the public and media and using effective tools to get your message out.

• Abbe Ruttenberg Serphos' "Effective First Steps to Counter a Crisis"
  
• Jonathan Bernstein's "The Three C's of Credibility in Crises"
  
• Camrick Clark's "Twitter: A Crisis Communications Tool"