BUS605: Strategic Project Management

It is common for all projects to have a unique name or a way to identify them. It is especially necessary if an organization has several projects underway at once. Naming a project can also give the project team and stakeholders a sense of identity and ownership. Often organizations will use some type of acronym for the project's name. For example, instead of naming a project something as mundane as the Flight Reservation System in 1965, American Airlines named its system Semi-Automated Business Research Environment (SABRE). Today, SABRE has become a well recognized product that connects travel agents and online customers with all of the major airlines, car rental companies, hotels, railways, and cruise lines.