Developing and Managing Offerings

Read this chapter. Pay attention to the section on managing new products and the product life cycle, and watch the videos.

Take two existing offerings and combine them to create a new one. What type of offering is it? To whom would you sell it? What new benefits does the product offer, and how would you communicate them to potential buyers? What evidence could you generate to predict the likelihood of the new offering being successful?
Identify two new consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products and which strategy you feel will be most successful.
Identify three products that are sold in international markets and explain any differences in how the products have been changed to meet the needs of consumers in the international markets.