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  • BUS203: Principles of Marketing
  • Sections
  • Course Introduction
  • Course Syllabus
  • Unit 1: The Definition and Principles of Marketing
  • Unit 2: Segmenting, Targeting, and Positioning
  • Unit 3: Customers and Marketing Research
  • Unit 4: Life Cycles, Offers, Supply Chains, and Pricing
  • Unit 5: Distribution and Promotion
  • Unit 6: Launching a Marketing Campaign
  • Unit 7: Social Media Marketing
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BUS203: Principles of Marketing

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