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BUS203: Principles of Marketing
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Course Introduction
Unit 1: The Definition and Principles of Marketing
Unit 2: Segmenting, Targeting, and Positioning
Unit 3: Customers and Marketing Research
Unit 4: Life Cycles, Offers, Supply Chains, and Pricing
Unit 5: Distribution and Promotion
Unit 6: Launching a Marketing Campaign
Unit 7: Social Media Marketing
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BUS203: Principles of Marketing

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