Market Segmenting, Targeting, and Positioning

Let's consider segmenting, targeting, and positioning (STP), known as the strategic marketing formula that helps marketers identify and segment their audience, target their market, and post their products to cultivate their desired brand position.

Positioning and Repositioning Offerings

REVIEW QUESTIONS

  1. Why do companies position products?
  2. Explain what a tagline is designed to do.
  3. Why might an organization reposition a product?