Creating Offerings

Think about why you purchase things. In this section you will read material on offerings and distinguish between the three major components of an offering: product, price, and service. Summarize the points for both sides of a product-dominant and a service-dominant approach, Review how each component composes different types of offerings. Then distinguish between technology platforms and product lines.

Types of Consumer Offerings

REVIEW QUESTIONS

  1. What are the four types of consumer offerings? How do they differ from one another?
  2. Is it possible for cemetery plots or caskets to be a shopping good or a specialty good? Or are they always unsought goods?