Using Supply Chains to Create Value for Customers

Read this chapter. Think about the processes and key components involved such as costs, outsourcing, social responsibility, environment, planning, and inventory control. Watch the video clips for Who Ya Gonna Call and Amazon Fullfillment. Answer the review questions at the end of each section.

Demand Planning and Inventory Control

LEARNING OBJECTIVES

  1. Explain why demand planning adds value to products.
  2. Describe the role inventory control plays when it comes marketing products.
  3. List the reasons why firms collaborate with another for the purposes of inventory control and demand planning.