Using Supply Chains to Create Value for Customers

Read this chapter. Think about the processes and key components involved such as costs, outsourcing, social responsibility, environment, planning, and inventory control. Watch the video clips for Who Ya Gonna Call and Amazon Fullfillment. Answer the review questions at the end of each section.

Discussion Questions and Activities

ACTIVITIES

  1. Research the distribution system for Coca-Cola at http://www.thecoca-colacompany.com/ourcompany/the_cocacola_system.html. What elements of Coca-Cola’s supply chain were you unaware of?
  2. Get into groups of four. Then choose a product and outline the supply chain for it. If you need to, use the Web to research the product. Then discuss with your group how you believe the supply chain could be used to create additional value for customers. Present your findings to your class.