Advertising

Review this chapter, which you read earlier in the course. It discusses different methods of communication employed by businesses to reach their customers, the types of message strategies commonly used, and budgetary issues that companies must consider. This time, answer the discussion questions at the end of the chapter.

Message Strategies

LEARNING OBJECTIVES

  1. Understand what a unique selling proposition is and how it is used.
  2. Understand different types of promotion objectives.
  3. Identify different message strategies.