Advertising

Review this chapter, which you read earlier in the course. It discusses different methods of communication employed by businesses to reach their customers, the types of message strategies commonly used, and budgetary issues that companies must consider. This time, answer the discussion questions at the end of the chapter.

Message Strategies

REVIEW QUESTIONS

  1. Identify the different promotion objectives companies may use.
  2. What are some of the message strategies organizations use?
  3. What is the difference between an open-ended and a closed-ended message?