Advertising

Review this chapter, which you read earlier in the course. It discusses different methods of communication employed by businesses to reach their customers, the types of message strategies commonly used, and budgetary issues that companies must consider. This time, answer the discussion questions at the end of the chapter.

Sales Promotions

REVIEW QUESTIONS

  1. What are the objectives of sales promotions?
  2. What is a trade promotion?
  3. Identify and provide an example of three sales promotion tools targeted at consumers.
  4. Identify and provide an example of three sales promotion tools targeted at businesses.
  5. Explain the difference between a push strategy and a pull strategy.