Professional Selling
Read these sections and answer the review questions at the end of each section. This chapter discusses the role selling plays in marketing strategies.
The Role Professional Salespeople Play
KEY TAKEAWAY
Salespeople act as representatives for other people, including employees who work in other parts of their companies. Salespeople create value for their customers, manage relationships, and gather information for their firms. There are four types of salespeople: missionary salespeople, trade salespeople, prospectors, and account managers.