Professional Selling

Read these sections and answer the review questions at the end of each section. This chapter discusses the role selling plays in marketing strategies.

Ethics in Sales and Sales Management

REVIEW QUESTIONS

  1. Do salespeople deserve the image or negative stereotype? Why or why not?
  2. Do ethics get in the way of success in sales? Why or why not?
  3. What safeguards do companies enact to ensure ethical behavior among salespeople and sales managers?