Professional Selling

Read these sections and answer the review questions at the end of each section. This chapter discusses the role selling plays in marketing strategies.

Integrating Sales and Marketing

REVIEW QUESTIONS

  1. What marketing activities support salespeople, and how does that support help them? Be specific.
  2. What do salespeople do to support marketing managers? Be specific.
  3. What is a closed-loop lead management and what are its benefits to salespeople?