Professional Selling

Read these sections and answer the review questions at the end of each section. This chapter discusses the role selling plays in marketing strategies.

Outsourcing the Sales Function

LEARNING OBJECTIVES

  1. Identify the primary types of outsourcing salespeople.
  2. Characterize the strengths and weaknesses of outsourcing sales groups.


Some companies outsource certain sales functions. In this section, we'll introduce several types of outsourced salespeople, as well as the reasons for and challenges associated with outsourcing various sales activities.