Professional Selling

Read these sections and answer the review questions at the end of each section. This chapter discusses the role selling plays in marketing strategies.

Outsourcing the Sales Function

REVIEW QUESTIONS

  1. Which parts of the sales cycle can be outsourced and to whom?
  2. When does outsourcing make the most sense? The least sense? Why?
  3. What can marketers do to make outsourced sales functions more likely to succeed?