Foreign Retailers
One option for companies to market products abroad has been to create "pop-up shops" that allow them to sell their products in areas of heavy foot traffic, such as in busy streets or outside popular venues. Read this chapter to see how this setup can work from a financial standpoint.
In this chapter, you learned:
- about the costs and expenses involved in the set-up, operation and take-down of a pop-up shop
- what to budget for a pop-up retail operation and the financing options for pop-up shops
- how to formulate a proposal to pitch for financing for a pop-up shop
- how pop-up shops can be a low-cost/low-risk venture for retailers
- how pop-up shops serve as a tool for event marketing and contribute to a big-ticket brand campaign
Key Terms:
- Cost of Goods Sold (COGS)
- Operating Expenses
- Capital Expenditure
- Loan Finance
- Equity Finance
- Trade Credit