• Course Introduction

        • Time: 20 hours
        • Free Certificate
        In this course, we will connect advanced marketing concepts and strategies to the real world of international business. We will focus on the global business environment and the elements that directly relate to making global business decisions. This course addresses all aspects of the international business environment, including strategies for selecting global markets, entering those marketplaces, evaluating cultural, social, and political factors across the globe, conducting international marketing research, and applying global marketing trends. By exploring these concepts, we hope to immerse you in the concerns of people working in business operations in the competitive international marketplace.

        First, read the course syllabus. Then, enroll in the course by clicking "Enroll me in this course". Click Unit 1 to read its introduction and learning outcomes. You will then see the learning materials and instructions on how to use them.

      • Unit 1: Introduction to International Business and Globalization

        In this unit, we will explore the basic foundation of international business and the history of globalization. Have you ever wondered how many components within your smartphone came from different countries to make the final product? Most products involve some level of globalization, since their materials or the technology used to assemble them come from many sources. We live in a very connected, global community.

        Completing this unit should take you approximately 3 hours.

      • Unit 2: Language and Culture

        In this unit, we will analyze the role of language and cultural differences in international business. As global organizations learn how to maneuver in new markets, they must be willing to adapt and understand the importance of culture and language to their operations' effectiveness.

        Completing this unit should take you approximately 2 hours.

      • Unit 3: International Trade

        So far, we have explored how the rise of globalization and the influence of language and culture play a pivotal role in developing the modern world. As the global economy has become more integrated and connected, we have seen an expansion of international trade and opportunities for companies to expand into new markets. This unit will highlight international trade and discuss the trends that are shaping how the global economy evolves. 

        Completing this unit should take you approximately 4 hours.

      • Unit 4: The Global Financial System

        A significant component of global markets is access to capital and financing. This unit discusses the global financial system and how it functions. The world relies on international financial institutions to conduct business and trade. From a financial standpoint, countries cannot operate independently.

        Completing this unit should take you approximately 2 hours.

      • Unit 5: International Institutions and the Geopolitics of Emerging Markets

        This unit explores the international institutions that enhance international trade and keep it secure. We will see how domestic and international politics influence international business and assess its risks and opportunities. Do nations benefit from global institutions? Is the reduction in national sovereignty worth the trade-off?

        Completing this unit should take you approximately 2 hours.

      • Unit 6: International Market Entry Strategy

        As markets open up through increasing levels of free trade, companies and investors must develop competitive strategies to enter new international markets and create opportunities for themselves. This unit will highlight the strategies that many companies use to expand into new markets effectively.

        Completing this unit should take you approximately 2 hours.

      • Unit 7: Social Responsibility and Ethics

        Companies around the world are increasingly acknowledging the importance of social responsibility. Consumers also emphasize supporting companies who have a reputation for social responsibility and ethical behavior. How can companies improve their performance in these areas? This unit explores social responsibility and ethics that organizations may encounter while operating internationally.

        Completing this unit should take you approximately 2 hours.

      • Study Guide

        This study guide will help you get ready for the final exam. It discusses the key topics in each unit, walks through the learning outcomes, and lists important vocabulary. It is not meant to replace the course materials!

      • Course Feedback Survey

        Please take a few minutes to give us feedback about this course. We appreciate your feedback, whether you completed the whole course or even just a few resources. Your feedback will help us make our courses better, and we use your feedback each time we make updates to our courses.

        If you come across any urgent problems, email contact@saylor.org or post in our discussion forum.

      • Certificate Final Exam

        Take this exam if you want to earn a free Course Completion Certificate.

        To receive a free Course Completion Certificate, you will need to earn a grade of 70% or higher on this final exam. Your grade for the exam will be calculated as soon as you complete it. If you do not pass the exam on your first try, you can take it again as many times as you want, with a 7-day waiting period between each attempt.

        Once you pass this final exam, you will be awarded a free Course Completion Certificate.