Case Study: A Vision for Unilever
In 2009, the multinational company Unilever adopted a new strategic vision that integrated societal and environmental responsibilities. The company's Sustainable Living Plan was the center of this strategy. This plan aims to help more than a billion people improve their health and wellbeing, decouple Unilever's growth from its environmental impact, increase its social impact, and enhance the livelihoods of all those involved in its supply chain. Read this chapter to discover how Unilever merged sustainability with profitable growth.
What steps did Unilever take to re-engineer the company and implement the Sustainable Living Plan successfully? How did sustainable innovation play a role in helping Unilever achieve its goals? What were the results?
Paul Polman: A Vision for Unilever
Source: Paul Polman and Robert Low, https://archive.org/details/Breakthrough2180910/page/n77/mode/2up
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