A New Organizing Model for Business Messages

This video introduces storytelling, which is the latest popular technique for developing business messages.

After you watch, consider this scenario. Your business sells sleeper sofas that can open up to become a bed for one person. Add details to the product if you need to, but focus on creating a story that would get people interested in trying or buying the sofa. Refer to the storytelling examples in the video and follow their structure in your own story. This may be an opportunity for you to use the discussion forum to interact with other students taking this course. See if your story is effective by trying it out on your colleagues.

Source: Courtland Bovee and John Thill
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 License.

Last modified: Friday, October 1, 2021, 11:53 AM