Topic Name Description
Course Introduction Page Course Syllabus
1.1: Why Is It Important to Communicate Well? URL Why Is It Important to Communicate Well?

Read the introduction to Chapter 1 and Section 1. These sections emphasize how communication forms a part of your self-concept, helping you to understand yourself and others, solve problems, learn new things, and build your career. Attempt the exercises at the end of Section 1.

Page What is Communication and Why Does It Matter?

As you watch this video, think about the basics of communication and how they impact you not only in business, but also in many other aspects of your life.

1.2: What Is Communication? URL What Is Communication?

Read this section, which describes the communication process, including its eight essential elements: source, message, channel, receiver, feedback, environment, context, and interference. This section also reviews communication models based on transactions and shared meaning. After you read, attempt exercises at the end of the section.

Page What is Communication?

This video describes the categories of communication as parts of a pyramid-shaped structure of communication science. Why is it important to appreciate communication science? This video shows that "institutional communication", which is another way of describing business communication, is near the top of the pyramid. Why is institutional communication at a higher level than group communication, but lower than societal communication?

Page Shannon and Weaver Model

The Shannon and Weaver model of communication is probably the best known of all communication models. This video demonstrates the two reasons behind its popularity: (1) it identifies the most important components of any communication process, and (2) it diagrams how those components interact. What does this mean for you, and how you can become a more effective communicator? You can answer this question and appreciate Shannon and Weaver's model by considering any instance of communication between yourself and any other being capable of communication (including non-humans). Use the model to identify all of the elements you, as a communicator, need to respond to communicate effectively in that instance. For example, think about how you would tell a dog or cat that you approved of its behavior. Think specifically about how you would have to adjust each of the components in Shannon and Weaver's model to ensure that the dog or cat understood you. Next, think about how you would respond differently to those components if you needed to communicate the same kind of approval to a human being, perhaps a co-worker or trainee. Finally, consider a scenario in which you had to communicate disapproval to an already hostile individual. Which elements in the model would you have to modify? These questions illustrate how Shannon and Weaver's model increases your awareness of communication situations and enables you to "first seek to understand, then seek to be understood".

Page How Does Communication Work?

This video reinforces the importance of understanding communication, covering the subject in greater depth than previous videos. Both the lecturer's comments and the slideshow are dense with information, so be sure to take notes. Pay attention to the slide that diagrams a model of communication that is slightly different from the Shannon and Weaver model. Many models exist to explain the communication process, although most are very similar, and nearly all of them include at least some of the components in Shannon and Weaver's model.

1.3: Communication in Context URL Communication in Context

Read this section, which introduces intrapersonal, interpersonal, group, public, and mass communication. It also discusses their advantages and disadvantages, and appropriate and inappropriate ways to use each one. After you read, try the exercises at the end of the section.

Page Levels of Communication

Watch this brief video to reinforce the different kinds of communication you explored earlier and see examples for each level.

1.4: Your Responsibilities as a Communicator URL Your Responsibilities as a Communicator

Read this section, which addresses you as a communicator and emphasizes how good communicators should be ethical and well-prepared. After you read, try the exercises at the end of the section.

Page It's Your Job to Make Others Understand

Seek first to understand, then seek to be understood. It is a communicator's responsibility to make others understand the communication. In this video, he recommends a simple three-step process. After watching, think about when someone misunderstood your message, and then try analyzing the situation by describing the purpose, details, and action. Did this process help you identify where you erred or were weak in your responsibilities as a communicator?

Page The NLP Communication Model

Watch this video, which will help you recognize the factors influencing your communication effectiveness and reactions to communication stimuli. The neuro-linguistic programming (NLP) model introduced in the video focuses on physical communication elements to explain how the mind filters the information we receive externally and internally. Awareness of these factors can help a communicator overcome his or her negative impacts. After you watch, write a paragraph that summarizes the NLP Communication Model.

Page Nonverbal-Verbal Channels

Watch this brief video about body language and what it says about you. How can you apply these concepts in your professional and personal life?

Page Words, Tone, and Body Language: Matching and Mirroring to Build Rapport

This video illustrates how to match your body language, tone of voice, and word choices to create rapport.

2.1: What Is Language? URL What is Language?

Read the introduction and section 2.1. These sections discuss the role of words in delivering your message and how language is a system of words. Idea-conveying symbols are ruled by syntax, semantics, and context – all of which require interpretation. After you read, try the exercises at the end of the section.

Page What Makes Human Language Distinct?

Watch this video, which lays the foundation for understanding and appreciating language. The lecturer chooses an interesting technique to clarify what language is and what it isn't by contrasting human language and animal "language". After you watch, see if you can summarize what makes human language distinct.

Page Plain Language

Plain language is the most effective way to communicate. Think of this as an interactive video; respond to the questions the speaker asks and compare your responses to hers. You may not have access to some of the software referred to in the video, but don't let that stand in your way.

2.2: Messages URL Messages

Read this section, which discusses categorizing messages based on their importance. It also introduces the five common elements in any message, some of which you will recognize from the discussion in Chapter 1 about communication models and all of which you will encounter later when you examine how a speech is organized. After you read, try the exercises at the end of the section.

Page Are You Reasoning Right?

Messages are at the heart of communication. Knowing what your message is, refining it to be clear, and tailoring it for specific audiences are key skills. These videos present how messages must be presented: clearly and concisely. This video focuses on reasoning, which is directly connected to messages: your reasoning becomes your messages' content. "Faulty reasoning" results in weak or erroneous messages.

Page A New Organizing Model for Business Messages

This video introduces storytelling, which is the latest popular technique for developing business messages.

After you watch, consider this scenario. Your business sells sleeper sofas that can open up to become a bed for one person. Add details to the product if you need to, but focus on creating a story that would get people interested in trying or buying the sofa. Refer to the storytelling examples in the video and follow their structure in your own story. This may be an opportunity for you to use the discussion forum to interact with other students taking this course. See if your story is effective by trying it out on your colleagues.

2.3: Principles of Verbal Communication URL Principles of Verbal Communication

Read this section, which goes deeper into the rules that govern language and then introduces the concept of language paradigms. These are premises that are taken as fact. This section explains how language is arbitrary, symbolic, and abstract, and how it imperfectly serves to organize and classify reality. After you read, try the exercises at the end of the section.

Page The Power of Verbal Communication

In this video, communication scholars discuss the nature of verbal communication. We often think of verbal and non-verbal communication together, because most of our face-to-face communication uses both. However, verbal communication is the dominant factor online, and as a result needs to be carefully crafted to consider the nature of virtual environments. This video introduces many important points about the nature of verbal communication when it is isolated from the nonverbal elements that usually accompany it in the "real" world. Keep in mind that some scholars would define the visual characteristics of messages as nonverbal traits, even when their content is presented solely with words. So, although that distinction is not made in this video, remember that the "look" of verbal message, such as the typeface, size, use of color, length of paragraphs, graphics, and so on, must also be considered in virtual environments.

2.4: Language Can Be an Obstacle to Communication URL Language Can Be an Obstacle to Communication

Read this section, which discusses why clichés, jargon, slang, sexism, racism, euphemisms, and doublespeak weaken the effectiveness of language by making it less efficient and/or less acceptable. After you read, try the exercises at the end of the section.

Page More on Language as an Obstacle to Communication

This video discusses how imprecise or unclear language can lead to a communication gap and the effects that a gap may have on your work. Pay attention to how various examples of poor language habits, such as cliché, jargon, slang, racist or sexist language, euphemism, and doublespeak are defined and differentiated.

2.5: Emphasis Strategies URL Emphasis Strategies

Read this section, which describes communication tactics that can be used to emphasize a message or parts of a message: visuals, signposts, reviews, previews, and repetition. After you read, try the exercises at the end of the section.

Page Four Ways to Cut the Clutter From Your Business Writing

This video and the one that follows focus on eliminating details that are unnecessary in delivering a message so that the key points in the message are not only clearer but also more emphatic.

Watch this video and then revise the first sentence above to remove unnecessary words and give the message more impact. Work on this part first: "eliminating details that are unnecessary in delivering a message". Using just three words would emphasize the point. This may be a good opportunity for you to use the discussion forum to interact with other students taking this course. See if your response is correct and effective by trying it out on your colleagues.

Page Descriptive Language

Descriptive language adds atmosphere, intensity, and drama to a situation. Watch this video to learn how to improve your messages by choosing words for impact. Descriptive language does not mean more words, which can just clutter your message. It means well-chosen words that will add emphasis to your message.

Page Tutorial on Style in Professional Writing: Active and Passive Voice

A communicator's "voice" can shift the emphasis of a statement. What does that mean? Practice by writing a sentence that uses passive voice, and then shift its emphasis by revising it to use active voice. This may also be a good opportunity for you to use the discussion forum to interact with other students taking this course. See if your response is correct and effective by comparing it to those of your colleagues.

2.6: Improving Verbal Communication URL Improving Verbal Communication

Read this section, which describes how to improve communication by defining your terms, choosing precise words, considering your audience, controlling your tone, checking for understanding, and adopting results-oriented approaches. After you read, try the exercises at the end of the section.

Page Choosing Good Words

Watch this video, which focuses on word choice and vocabulary. It provides an in-depth look at the meaning of your word choices and the sounds of those words, and how they affect their effectiveness. This lecture will help you improve the clarity of your language, not necessarily add emphasis.

Page Four Tips to Make Your Message Memorable

This video applies them to real-world messaging. Choose a realistic business message and apply these tips. Perhaps your business needs to communicate that it is opening a new store, or perhaps you need to remind employees of certain safety measures they must follow. Post your thoughts in the discussion forum to give your colleagues something to consider.

3.1: Self-Understanding Is Fundamental to Communication URL Self-Understanding Is Fundamental to Communication

Read the introduction to chapter 3 and section 3.1. These focus on how you can become a more effective communicator by understanding yourself and how others view you. They also discuss the centrality of attitudes, beliefs, and values with for one's self-concept, and how self-fulfilling prophecies can influence decision making. After you read, try the exercises at the end of the section.

Page The Pygmalion Effect

The Pygmalion effect is an example of a self-fulfilling prophecy, which can severely affect how you communicate and present yourself to others. Pay attention to the impact of the Pygmalion effect in the workplace.

3.2: Perception URL Perception

Read this section, which explains how we select, organize, and interpret words and ideas based on a perceptual framework that is shaped by our expectations and assumptions. After you read, try the exercises at the end of the section.

Page Selective Processing

This video illustrates perception, which is how people process stimuli from the world around them. After you watch, see if you can summarize the key points in a sentence. Provide an example of how you might address this point in business communication. Use the discussion forum to interact with other students taking this course. See if your response is effective by trying it out on your colleagues.

Page Cognitive Shortcuts

We process information subjectively. Was the statement you produced for the previous video as accurate as this statement? See if you can explain this to someone else. Use the discussion forum to interact with other students taking this course. See if your response is effective by trying it out on your colleagues.

3.3: Differences in Perception URL Differences in Perception

Read this section, which focuses on how individual differences and preconceived notions can limit how well we work with others. Understanding one another can improve our communication across languages, cultures, and perspectives. After you read, try the exercises at the end of the section.

Page Central and Peripheral Route

With these videos, find the key point, summarize it in a statement, and then apply it to a business communication scenario. Compare your responses to those of your colleagues in the discussion forum.

3.4: Getting to Know Your Audience URL Getting to Know Your Audience

Read this section, which presents perceptual strategies you can use to understand audiences better and customize messages to be effective with specific audiences. After you read, try the exercises at the end of the section.

Page Active Audiences

Find the key point, summarize it in a statement, and then apply it to a business communication situation. Compare your response to those of your colleagues in the discussion forum.

Page Know Your Audience, or Kill Them

This video includes a fascinating story that makes the speaker's point for him. Can you come up with a story that illustrates the same point? This is another chance to practice storytelling techniques. Use the discussion forum to interact with other students taking this course. See if your response is effective by comparing it to those of your colleagues.

3.5: Listening and Reading for Understanding URL Listening and Reading for Understanding

Read this section, which explains active listening and active reading and why they are important behaviors associated with effective communication. After you read, try the exercises at the end of the section.

URL Listening vs. Hearing

This section explains the difference between listening and hearing, and the benefits of listening. After you read, try the exercises at the end of the section.

Page Active Listening Strategies

These videos introduce active listening and explain why it is more effective than passive listening. They also cover efficient reading skills. How do you listen and read to learn most effectively?

4.1: Oral vs. Written Communication URL Oral vs. Written Communication

These sections start with a review of the elements discussed in the communication models introduced in Unit 1, defining them and illustrating how writing differs from speaking. The biggest difference between those writing styles is that writing is usually asynchronous. After you read, try the exercises at the end of the section.

Page More on Oral vs. Written Communication

By the end of this video, you will be able to explain the eight essential elements of communication and explain how oral and written communication differ.

4.2: How Is Writing Learned? URL How Is Writing Learned?

Read this section, which demonstrates how you get better at reading and writing as you do it more often. This section discusses the benefits of constructive criticism, critical thinking, and targeted practice. After you read, try the exercises at the end of the section.

4.3: Principles of Good Written Communication and Writing Style URL Good Writing

Read this section, which covers the characteristics of good writing, including examples of how rhetorical elements and cognate strategies relate to business communication practices. After you read, try the exercises at the end of the section.

URL Style in Written Communication

Read this section, which categorizes writing styles as colloquial, casual, informal, or formal, and indicates when and where each style is appropriate. After you read, try the exercises at the end of the section.

URL Principles of Written Communication

Read this section, which many of the same concepts that were applied to language in Chapter 2 to words themselves. Words are governed by rules, shape reality, and have ethical dimensions. After you read, try the exercises at the end of the section.

Page Good Business Writing Habits

Your writing reflects the essence of your personal presence. What does this mean, and why is it important if you are not there when someone reads what you have written?

4.4: Overcoming Barriers to Effective Written Communication URL Overcoming Barriers to Effective Written Communication

This section argues that to overcome barriers to communication, good writers pay attention to details, strive to understand the target meaning, consider nonverbal expressions, and make it a habit to review, reflect, and revise. After you read, try the exercises at the end of the section.

Page Communication Mistakes by Salespeople

These videos point out how mistakes can be barriers to effective communication. They then discuss how they apply to written and spoken contexts.

4.5: Business Writing in Action URL Business Writing in Action

These sections emphasize how your written business communication represents you and your company. It should be clear, concise, and professional. These sections also discuss the importance of netiquette in the workplace; common examples include memos, business letters, business proposals, reports, resumes, and sales messages. After you read, try the exercises at the end of each section.

URL Writing Styles

This section focuses on various writing styles including formal and informal styles, the impact of being conversational in your writing, how to add emphasis, using a passive or active voice, and more. As you read this section, consider the ways in which you can improve your own writing style and be more effective in all of your messaging. After reading, try the exercises at the end of the section. 

Page Email Etiquette

Because writing an email is something people do every day, people tend to be casual about the process. Watch this video on why business emails need to be carefully considered to create the right impression and communicate effectively. Consider the impression that a sender's actual email address can make, or how its subject line, greeting, content, word choices, and writing style can affect the overall message. After watching, examine your "sent" folder and find emails you've sent to people who were not friends or family. Critique your own email etiquette and identify ways you could improve your technique.

Page Writing a Winning Sales Proposal Is Like Building a Grand House

Watch this video on how to write an effective sales proposal. Most people approach a proposal by finding someone else's proposal and using it as a template that enables them to fill in the blanks. By now, you should be aware of the need to tailor your messages to suit your particular audience. Given the importance of persuading an audience to accept and adopt your recommendations, cutting corners by copying someone else's presentation is not a good plan. That this video uses a term very familiar to people who work in marketing: "unique value proposition". This is the key message in a sales proposal. It indicates how the product benefits the consumer, meets his or her needs, and is better than its competition. As the term implies, the value proposition is unique, which is why copying others' proposals to produce your own is not a good idea.

Page The Inverted Pyramid

Watch this video, which focuses on copywriting, and introduces a writing structure known as the inverted pyramid, which focuses on addressing the "who", "what", "where", "when", "why", and "how" elements in a message. To become more familiar with this structure, read the first two paragraphs of a few news stories. By the second paragraph of most stories, the reporter will have identified most of the "5Ws" and maybe the "H". Don't lose track of this speaker's point: the inverted pyramid is an effective way to write sales messages, too, especially if you can't come up with a more creative way. Once you've examined some examples of news stories that use the inverted pyramid, choose a product at random, and describe its unique value proposition. As an exercise, describe the "5Ws" and "H" that would frame a sales letter about that product.

Page Business Writing

These videos cover a variety of topics you might encounter when writing in a business environment. They discuss proper netiquette, which is an essential skill in today's workplace. Understanding the role of text messaging in business and writing effective internal and external emails are critical skills for business professionals. They also explain the purpose and format of business letters, memos, proposals, reports, and resumes, as well as strategies for writing each.

5.1: Planning for the Presentation URL Before You Choose a Topic

Speech planning begins with knowing your general and specific purpose, your time allotment, your audience, and the amount of information you have available. After you read, try the exercises at the end of the section.

URL Choosing a Topic

Choosing a speech topic involves knowing yourself and your audience; using efficient strategies; and understanding appeal, appropriateness, and ability. These are also steps that will lead to developing an effective thesis statement. After you read, try the exercises at the end of the section.

URL Organization and Outlines

This section addresses the elements of the rhetorical situation and the ways that a presentation should be organized. Elements of focus are the "who", "what", "where", "when", "why", and "how" of your speech. After you read, try the exercises at the end of the section.

URL Organizing Principles for Your Speech

Read this section, which lists 17 purpose-specific organizing patterns for business communication speeches and gives step-by-step guidance for other styles, such as ceremonial, wedding, award, introduction, and other nonacademic functions. After you read, try the exercises at the end of the section.

Page Presentations Skills, Principles, and Practicals

Watch this video for some basic strategies for delivering your speech, including the use of technology, meeting your audience's needs, ensuring that the equipment is working properly, and more. Keep these tips in mind when delivering your future speeches.

5.2: Strategies for Maintaining Objectivity URL Functions of the Presentation to Inform

These sections review the ways you can maintain objectivity and provide unbiased information to your audience. After you read, try the exercises at the end of the section.

URL Variations in Language

Read this section, which gives tips for keeping your speech on target, interesting, and without bias.

5.3: Focusing on Your Audience URL Types of Presentations to Inform

Read this section, which covers how an informative speech may explain, report, describe, or demonstrate how to do something in a way that engages your audience. After you read, try the exercises at the end of the section.

URL Adapting Your Presentation to Teach

Successful speeches encourage active listening and use audience-centered approaches. This section describes several ways to motivate an audience by making material relevant and useful and by finding interesting ways to frame topics. After you read, try the exercises at the end of the section.

5.4: Informing through Effective and Ethical Speeches URL Preparing Your Speech to Inform

Read this section, which describes how to give an ethical speech, especially when the purpose of that speech is to inform. It is important to be non-judgemental and honest in your approach. After you read, try the exercises at the end of the section.

URL Creating an Informative Presentation

This section discusses the content and function of the five parts of a presentation. After you read, try the exercises at the end of the section.

URL Building a Sample Speech

Read this section, which covers how speeches are built by using the five structural elements: attention statement, introduction, body, conclusion, and residual message. After you read, try the exercises at the end of the section.

URL Speaking Ethically and Avoiding Fallacies

Read this section, which lists 11 points to focus on to ensure that your speech is ethical. After you read, try the exercises at the end of the section.

5.5: Motivating and Persuading in a Speech URL Principles of Persuasion

Read this section about the six principles of communication and how to incorporate them into your speeches where appropriate. The exercises at the end of the section will provide you with the opportunity to practice your skills.

URL Functions of the Presentation to Persuade

This section reviews what persuasive speeches are designed to do: stimulate thought, convince, call to action, increase consideration, or develop tolerance of alternate perspectives. This section also provides a useful breakdown of different types of calls to action. After you read, try the exercises at the end of the section.

5.6: Language Obstacles and Cross-Cultural Communication URL Overcoming Obstacles in Your Presentation

Read this section, which illustrates how language and culture can become obstacles in effective communication. Explore different cultural dimensions the impact of ethnocentrism. After you read, try the exercises at the end of the section.

Page Cross-Cultural Communication

Watch this video, which defines cross-cultural communication, breaks it down into different types, and gives some examples of communication challenges in cross-cultural communication. After watching this video, imagine that you are aware that the audience of your Rotary Club or Chamber of Commerce presentation will include the immigrant family who owns a shop next to your new office building. There will also be several members of the local women's entrepreneurial club. Consider how this knowledge will affect your presentation and the stories you will share with your audience.

5.7: Argumentative Strategies and Emotional Appeals URL Making an Argument

Read this section, which covers rhetorical and argumentative strategies for persuasion, how to appeal to emotions, and the circumstances under which you may choose to use these approaches. After you read, try the exercises at the end of the section.

Page What Is a Strong Argument?

Watch this video for more information about what makes an argument strong enough to be convincing. Afterwards, write a brief paragraph that summarizes what makes a strong argument.

5.8: Elevator Pitches and Sound Bites URL Elevator Speech

Read this section, which provides a brief discussion about the role and creation of the brief sales pitch known as the elevator speech. After you read, try the exercises at the end of the section.

Page What Makes a Great Elevator Speech?

Watch these videos on how to refine your elevator speech techniques. After watching, craft a 60-second elevator speech that you would give to the president of your town's Rotary Club or Chamber of Commerce if you happened to find yourself sharing an elevator with them. If you can record your speech, consider posting the recording or a link to it on the discussion forum to get feedback from your colleagues.

URL Business Presentations in Action

These sections describe the traits of good sound bites and what makes them memorable. After you read, try the exercises at the end of the section.

Page Examples of Soundbites

Review these soundbites from prominent people. Consider the words and the ways they are delivered. As you develop soundbites for your own business needs, keep in mind how the media uses these kinds of messages to connect with audiences so that you can craft messages that the media will share.

5.9: Setting Agendas for Productive Meetings URL Meetings

Read this comprehensive list of the elements that characterize a formal business agenda, and the extensive list of strategies for ensuring that meetings are productive. After you read, try the exercises at the end of the section.

Page How to Set Out a Meeting Agenda

Watch this example of how to produce a meeting agenda. This video describes one of many options for using agendas to help ensure that meetings are run efficiently and effectively.

6.1: Creating Effective Negative News Messages URL Negative News and Crisis Communication

These sections examine the impact of having to distribute negative news, and introduces seven important objectives that negative news messages should accomplish. After you read, try the exercises at the end of the section.

URL Examples of Bad News Messages

Review these messages. What makes some of them effective, and what makes others ineffective? These samples demonstrate real-life situations where bad news needed to be delivered. See how you can apply the information you learned in the previous section here.

6.2: Obtaining Feedback URL Eliciting Negative News

Read this section, which explains the necessity and value of feedback, how to encourage employees and members of the public to participate in providing feedback, and how to use open and closed-ended questions to elicit feedback. After you read, try the exercises at the end of the section.

6.3: Crisis Communication URL Crisis Communication Plan

Read this section, which covers how to prepare a crisis plan, including designating a crisis communication team and a spokesperson. After you read, try the exercises at the end of the section.

Page Crisis Communication Plan

This video will help you prepare a crisis communication plan. For more information, review PRSM107: Crisis Communication. That course will let you create your own crisis communication plan. Check it out!

Page Risk and Communication Crisis Basics

Watch this video about the fundamentals of risk communication produced by the American Red Cross's disaster response emergency communications manager. He discusses how the public has the ability to respond through social media, no matter what type of media you are using to communicate. This kind of feedback connects crisis communication to negative news issues you encountered in the previous subunit. Remember that crisis communication introduces special requirements and limitations for a business communicator, which this video also discusses.

6.4: Press Conferences URL Press Conferences

Read this section. A press conference is a controlled opportunity to communicate with the public through the media. A professional representative of the company who is fully prepared should be the spokesperson. These events require calm and the ability to anticipate questions and prepare responses in advance. After you read, try the exercises at the end of the section.

File Preparing a Press Conference

Read these slides about how to prepare for and conduct a press conference. This presentation includes information about meeting audience and media needs, setting up the room, and post-conference follow-up.

7.1: Intrapersonal Communication URL Intrapersonal and Interpersonal Business Communication

Read the introduction to this chapter, which discusses understanding ourselves, how we plan, and how we remember. After you read, try the exercises at the end of the section.

7.2: Self-Concept and Dimensions of Self URL Self-Concept and Dimensions of Self

Read this section, which focuses on two concepts: the monologue we have with ourselves that influences our external reactions and how the way we see ourselves can be described along four dimensions of awareness. After you read, try the exercises at the end of the section.

Page Self-Concept and Personal Growth

These videos provide perspectives on intrapersonal concepts related to the self. The best way to appreciate these videos is through self-evaluation. As the professor defines and discusses the concepts, relate them to your own traits.

7.3: Interpersonal Needs & Social Penetration Theory URL Interpersonal Needs

Read this section, which focuses on Maslow's hierarchy of needs and how it is used to frame many messages. After you read, try the exercises at the end of the section.

URL Interpersonal Communication

Read this article, which explains interpersonal communication. Consider the ways in which you can apply this knowledge in your own interactions.

URL Social Penetration Theory

Read this section, which explores social penetration theory, self-disclosure, and interpersonal relationships. After you read, try the exercises at the end of the section.

7.4: Rituals of Conversation and Interviews URL Rituals of Conversation and Interviews

Read this section, which covers the typical steps involved in carrying out a conversation and how they can help you prepare for a job interview. You will also explore post-interview practices and activities. After you read, try the exercises at the end of the section.

7.5: Conflict in the Workplace URL Conflict in the Work Environment

Conflict is unavoidable, and can be an opportunity for clarification, growth, and even reinforcement of relationships. After you read, try the exercises at the end of the section.

8.1: Intercultural Communication URL Intercultural and International Business Communication

The awareness of varying perspectives that stem from cultural differences is key to effective communication in global commerce. Read the introduction to this chapter and section 1. After you read, try the exercises at the end of the section.

URL How to Understand Intercultural Communication

Ethnocentric tendencies, stereotyping, and assumptions of similarity can make it difficult to cope with cultural differences. After you read, try the exercises at the end of the section.

8.2: Cultural Characteristics URL Common Cultural Characteristics

All cultures have initiations, traditions, history, values and principles, purposes, symbols, and boundaries. After you read, try the exercises at the end of the section.

Page The Cultural Approach

These videos explain the cultural approach to communication, in which communication is viewed as the building block of culture and society. Review these examples of how communication and culture are intertwined and can produce distinct traits when cultures are compared.

Page Common Cultural Characteristics
By the end of this video you will be able to name several common cultural characteristics that are expressed very differently across the world. You should be able to give several examples of these characteristics in your life.
URL Divergent Cultural Characteristics

Cultures have distinct orientations when it comes to rules, uncertainty, time, masculinity, directness, materialism, and power, and those traits influence their communication patterns. After you read, try the exercises at the end of the section.

Page Cultural Groups

These videos discuss the cultural influences and pressures that result in unified characterstics among the members of a cultural group.

8.3: The Global Marketplace URL International Communication and the Global Marketplace

Read this section, which takes a systems approach to describe the nature of global marketing, including political and legal systems, economics, ethics, and the global village. After you read, try the exercises at the end of the section.

URL The International Assignment

Read this section, which covers the challenges involved in taking on an international assignment, including the preparatory steps recommended to make acculturation more successful. After you read, try the exercises at the end of the section.

8.4: Styles of Management URL Styles of Management

To explain how people and their relationships are a reflection of their culture and cultural viewpoints, this section describes three theories of management – referred to as X, Y, and Z – which are examples of distinct views on worker motivation, the need for supervision, and the possibility of collaboration. After you read, try the exercises at the end of the section.

Page Five Styles of Management

Watch this video about the five styles of management: micromanagement, management by objectives, management by exception, leadership, and management by wandering around. No business practices these styles exclusively or in isolation, and numerous aspects of management need to be considered when choosing the appropriate style.

9.1: What Is a Group? URL Group Communication, Teamwork, and Leadership

Read the introduction to this chapter and section 1. These sections distinguish between groups and teams, catalogue types of groups based on their structure and function, and discuss the impact of group size on member participation. After you read, try the exercises at the end of the section.

9.2: Group Life Cycles and Member Roles URL Group Life Cycles and Member Roles

This section covers the predictable patterns that groups tend to follow from their creation to their dissolution. It also discusses how groups assign roles to members in order to function efficiently and the life cycles those roles also tend to experience. After you read, try the exercises at the end of the section.

9.3: Group Problem-Solving URL Group Problem-Solving

This section details seven steps that can characterize problem solving in groups. Note the table that introduces a cost-benefit analysis for a set of solutions to a hypothetical problem. After you read, try the exercises at the end of the section.

9.4: Business and Professional Meetings URL Business and Professional Meetings

Meetings require planning, choice of appropriate technology, and understanding of organizational communication. After you read, try the exercises at the end of the section.

Page Get Your Point Across in Meetings

These videos give seven tips for getting your point across in a meeting. Booher's advice focuses on participants, not those running the meeting. These tips can be applied to all meetings.

9.5: Teamwork and Leadership URL Teamwork and Leadership

This section discusses the nature of teamwork, identifies different types of leadership styles, and explores the ways leaders develop effective teams and choose team members. After you read, try the exercises at the end of the section.

Study Guide Book BUS210 Study Guide
Course Feedback Survey URL Course Feedback Survey