Because writing an email is something people do every day, people tend to be casual about the process. Watch this video on why business emails need to be carefully considered to create the right impression and communicate effectively. Consider the impression that a sender's actual email address can make, or how its subject line, greeting, content, word choices, and writing style can affect the overall message. After watching, examine your "sent" folder and find emails you've sent to people who were not friends or family. Critique your own email etiquette and identify ways you could improve your technique.
Source: Peter Birch, Jim Lo, and Phil Todd
This work is licensed under a Creative Commons Attribution 3.0 License.