BUS403: Negotiations and Conflict Management

Watch this video on four elements of negotiation: goals, strategy, issues, and planning. Notice they resemble the phases listed in the previous reading. Having clear, measurable outcomes will help you determine whether you have won or lost in a negotiation. Dialogue and vocabulary are crucial elements. You cannot reach an agreement or settle a dispute if you do not "speak the same language" or if your goals run in opposite directions. Everyone involved must be able to communicate and understand the concepts and terminology used during the negotiation.