BUS403: Negotiations and Conflict Management

Watch this brief video, which documents the author's experience on the West and East coast of the United States. It traces the commercial, cultural, and political interests that created a national Hispanic identity in the 1970s and boosted the political clout of Mexicans, Puerto Ricans, Cubans, Salvadorans, Guatemalans, and other Latin Americans. However, it notes that many businesses "homogenize" important differences within the Latino and Hispanic communities and ignore their diversity at their peril.