Steven R. Van Hook's Media and Public Relations Primer: "Module 3: Understanding the Media"
Revisit this primer and focus on module 3, which features a summary of criteria that editors and reporters may use in deciding which stories to cover and provides a brief overview of characteristics particular to specific media.
Click https://web.archive.org/web/20160312205306/http://wwmr.us/primer/module3.htm link to open resource.