Elaboration of Likelihood Theory

Scroll to the section titled Theories of Persuasion. Under this section, read the description and applications for the Elaboration of Likelihood Theory. This theory of persuasive communication attempts to predict how much thought people give to analyzing messages and why they do or don't analyze messages. This theory is the heart of persuasive communication.

Click https://saylordotorg.github.io/text_stand-up-speak-out-the-practice-and-ethics-of-public-speaking/s20-01-persuasion-an-overview.html link to open resource.