BUS210: Business Communication

The coordinated management of meaning theory assumes that two individuals engaging in an interaction each construct their own interpretation and perception of what a conversation means, then negotiate a common meaning by coordinating with each other. This coordination involves the individuals establishing rules for creating and interpreting meaning.

The rules that individuals can apply in any communicative situation include constitutive and regulative rules.

Constitutive rules are "rules of meaning used by communicators to interpret or understand an event or message".

Regulative rules are "rules of action used to determine how to respond or behave".

When one individual sends a message to the other the recipient must interpret the meaning of the interaction. Often, this can be done almost instantaneously because the interpretation rules that apply to the situation are immediate and simple. However, there are times when the interpretation of the 'rules' for an interaction is not obvious. This depends on each communicator's previous beliefs and perceptions within a given context and how they can apply these rules to the current interaction. These "rules" of meaning "are always chosen within a context", and the context of a situation can be used as a framework for interpreting specific events. Contexts that an individual can refer to when interpreting a communicative event include the relationship context, the episode context, the self-concept context, and the archetype context.

Relationship context

This context assumes that there are mutual expectations between individuals who are members of a group.

Episode context

This context refers to a specific event in which the communicative act is taking place.

Self-concept context

This context involves one's sense of self, or an individual's personal 'definition' of him/herself.

Archetype context

This context is essentially one's image of what his or her belief consists of regarding general truths within communicative exchanges.

Pearce and Cronen argue that these specific contexts exist in a hierarchical fashion. This theory assumes that the bottom level of this hierarchy consists of the communicative act. The relationship context is next in the hierarchy, then the episode context, followed by the self-concept context, and finally the archetype context.