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BUS501: Strategic Management
Sections
Course Introduction
Course Syllabus
Unit 1: Introduction to Strategy
Unit 2: Strategic Planning
Unit 3: Creating Competitive Advantage
Unit 4: Corporate Strategy
Unit 5: 21st-Century Strategy
Study Guide
Course Feedback Survey
Final Exam
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BUS501: Strategic Management
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BUS501: Strategic Management
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BUS501 Study Guide
Unit 2: Strategic Planning
Study Session: Unit 2, Part 1
Feel free to review the rest of
Unit 2 of the Study Guide
at your own pace.
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Course Syllabus
Introduction to Strategic Management
Identifying Strategy
The Art, Science, and Craft of Decision-Making
Ask the Right Questions
Market Structure
Other Market Structures
Perfect Competition
Monopoly
Pricing and Firm Objectives
Developing Organizational Objectives and Formulating Strategies
The Hierarchy of Strategies
North American Industry Classification System (NAICS)
SIC Division Structure
Developing Strategy through External Analysis
Porter's Five Forces
The Five Forces of Industry Competitive Advantage
Study Session: Unit 1, Part 1
Study Session: Unit 1, Part 2
Study Guide: Unit 1
Unit 1 Assessment
Unit 1 Written Exercise
Lao-Tze's "Tao Teh King"
Developing Mission, Vision, and Values
Developing Vision and Mission Statements
Strategic Planning and the Final Product
SWOT Analysis
An Overview of SWOT Analysis
How to Conduct a SWOT Analysis
Strategic Management in the P-O-L-C Framework
Strengths, Weaknesses, Opportunities, and Threats
How to Conduct a SWOT Analysis with a Strategic Orientation Round
PEST Analysis
PESTEL: A Framework for Considering Challenges
Making Strategy Effective
Study Session: Unit 2, Part 1
Study Session: Unit 2, Part 2
Study Guide: Unit 2
Unit 2 Assessment
Unit 2 Writing Exercise
Generic Strategies for Competitive Advantage
Competitive Advantage
The Value Chain
Towards a Dynamic Theory of Strategy
Porter's Competitive Strategies
Understanding Business-Level Strategy through "Generic Strategies"
The Delta Model
Business Fundamentals
Study Session: Unit 3, Part 1
Study Session: Unit 3, Part 2
Study Guide: Unit 3
Unit 3 Assessment
Unit 3 Writing Exercise
Sun Tzu's "The Art of War"
Growth Strategy
Growth Strategies for Start-Ups
Corporate Strategies
Strategies for Getting Smaller
The GE Approach
Study Session: Unit 4, Part 1
Study Session: Unit 4, Part 2
Study Guide: Unit 4
Unit 4 Assessment
Unit 4 Writing Exercise
Globalization and Unemployment
Competitive Advantage and the Value Chain
Organizational Culture
MacGregor's Theory X and Theory Y
Ouchi's Theory Z
Digital Disruption or Technology Enabled Strategy
A Four-Part Recipe for Sustaining an Innovation Pipeline
Understanding the Innovator's Dilemma
The Diffusion of Innovation
What Is International Trade Theory?
Advanced Strategy
Study Session: Unit 5, Part 1
Study Session: Unit 5, Part 2
Study Guide: Unit 5
Unit 5 Assessment
Unit 5 Writing Exercise
Course Feedback Survey
BUS501: Certificate Final Exam
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