Topic Name Description
Course Introduction Page Course Syllabus
1.1: Definition Page Introduction to Strategic Management

This video introduces strategic management, starting with a traditional approach. It leads you through the major concepts that will follow in the course. Do not be overwhelmed by the scope of strategic management. You may want to have the course syllabus in front of you and note the flow of the course as you watch the video.

Book The Art, Science, and Craft of Decision-Making

Consider this high-level introduction to Strategic Management and its applications. Outline or take notes as you read, and pay attention to the key points identified in each section. Consider the three-legged stool explanation 5 minutes into the Kryscynski video you just viewed, especially the summary. How do the three legs compare with this book's three main processes of strategic business management?

Page Ask the Right Questions

Watch this video, which challenges strategic managers to ask the right questions to build a winning business strategy. Start thinking about the metrics, strengths, weaknesses, inputs, and outputs you will need to think about your company's performance.

1.1.1: Strategy Page Identifying Strategy

The videos in this course come from a wide range of business experts, scholars, and organizational leaders. Therefore, you might hear the narrators encourage you to participate in activities outside of our course. Also, the narrators might offer you access to other resources you might consider using as a helpful tool to expand your knowledge of strategic management.

Pay attention to the critical concepts stressed in the instructions included with each activity as you progress through the course.

Before you watch this video, write down your definition of strategy. Pay attention to the role of strategy in achieving organizational goals. This professor has recorded many informational lectures on strategy that we cannot specifically reference in this course because of copyright issues. However, as you continue through the materials in this course, you are encouraged to do your own independent research to access other items by the professors with presentation styles that are meaningful to you.

1.1.2: Markets Page Market Structure

Read this short article and study the diagram. This is a good reference item identifying and defining the four basic market structures. In developing a strategy, one needs first to determine the structure the firm is competing in.

Page Other Market Structures

This video defines and explains competition in each market structure from an economic viewpoint. In which structure might uniqueness be the most important? In which structure might uniqueness be the least important?

Page Perfect Competition

As you watch this video, pay attention to the terms you've heard in your economics courses. Pause the video and review any terms that are unfamiliar to you. Can you name at least one business or service in your community that is an example of (near) perfect competition?

Page Monopoly

Watch this video for a better understanding of monopolies. Consider the current evolution of these two structures (perfect competition vs. monopoly) in an expanding global-enterprise environment.

1.1.3: Firms Book Pricing and Firm Objectives

In microeconomics, the purpose of every business is to make a profit. In business strategy management, this profit motive is often opposed by organization goals that bend towards social welfare or the firm's reputation. Read the section on the firm's pricing objectives. Can you identify a business that appears to promote a non-profit business goal, such as being a "green" organization?

Book Developing Organizational Objectives and Formulating Strategies

Read this section, which serves as an overview of the strategic planning process from a market plan perspective. Various stakeholders may look to a firm to maximize different objectives. Think about how firms are in a competitive marketplace and how they can survive and thrive long term.

1.2: Strategic Hierarchy Page The Hierarchy of Strategies

This chart summarizes the many levels in a business that may be affected by a strategy decision. As you examine this chart, think about how each level of strategy is interrelated to the others. You must strategically manage a more complex organizational structure to be effective and efficient. Any structure must leverage each part's strengths.

1.3.1: Industry Classification Systems Book North American Industry Classification System (NAICS)

Read the introduction, which explains how industries are categorized in the United States. This system allows governments to measure the overall business activity in each sector of the economy.

URL SIC Division Structure

The SIC Division Structure is a list of categorizations of businesses and industries. Explore the many classifications and think about how strategies might differ among industries.

1.3.2: Porter's Five Forces Book Developing Strategy through External Analysis

Read this section to learn the difference between internal and external forces and how they affect organizations. Attempt the exercises at the end of the section.

Page Porter's Five Forces

Read this article, which explains Porter's five forces to consider in business strategy development. This model has been the classical approach to industry analysis since the late 1970s.

Book The Five Forces of Industry Competitive Advantage

This section provides an update to Porter's five forces model to account for the effect of technology on strategic management. Thoroughly read the material for this section, then exercises at the end of the section. How would you apply Porter's five forces model in the world today?

2.1: Organizational Goals Book Lao-Tze's "Tao Teh King"

This is a classic work about balance. The ideas are abstract, but work to separate the practical applications, noting how the internal and external environments are perceived. For example, the phrase "When gold and jade fill the hall, their possessor cannot keep them safe" addresses how much wealth a company ought to accumulate. In other words, it may be better to distribute profits as they are made rather than build up a large store of cash that competitors can raid. This is a challenging text to read and understand but is valuable and insightful.

Book Developing Mission, Vision, and Values
Read these sections to see how to create a vision and mission statement. Then, think about using the mission and vision statement in a modern organization. Attempt the exercises at the end of each section.
Book Developing Vision and Mission Statements

How do you apply and develop vision and mission statements? Read this article for more information on the process.

Page Strategic Planning and the Final Product

While this video emphasizes strategy development in healthcare, take notes of its key points. Think about the "I CARE" mission statement what goal each letter stands for. Could this mission statement be used in any business? The last 12 minutes cover SWOT, which we will discuss next.

2.2: SWOT Analysis Book SWOT Analysis

What is SWOT? How is it used in strategic planning? Read this section and do the exercises at the end. SWOT is an essential tool that you can use to analyze an organization's internal and external factors.

Page An Overview of SWOT Analysis

Read this overview of SWOT analysis. Then, conduct a quick web search to identify a company and its SWOT analysis. An example of a company you might find in your search is Walmart. You might notice several sites that illustrate the table found in this article.

Page How to Conduct a SWOT Analysis
Review this presentation that explains the process for conducting a SWOT analysis.
Book Strategic Management in the P-O-L-C Framework
After reading this section on the best practices for conducting a SWOT analysis, note the model's applicability to an organizational setting. Take the opportunity and try to answer the exercises at the end of the section.
Book Strengths, Weaknesses, Opportunities, and Threats
Thoroughly review the four quadrants of a SWOT analysis. Then, examine the supplemental checklist and tools. Each tool gives additional context for understanding how to use a SWOT analysis in your organization.
2.3: PEST Analysis Page How to Conduct a SWOT Analysis with a Strategic Orientation Round

Watch this video of a live SWOT analysis in an organization. Note the completion of each of the four components.

Page PEST Analysis

A SWOT analysis often is preceded by a PEST Analysis: Political, Economic, Social, Technology. The PEST Analysis model was first introduced in 1967 and has had other names. This course will use the PESTEL Analysis (PEST plus Environmental and Legal issues) as a macro-level viewpoint analysis tool.

Page PESTEL: A Framework for Considering Challenges
This article introduces the PESTEL model. There are many ways to diagram the six categories in the PESTEL Analysis model. Do a quick online search to see the variety of template diagrams that have been created to illustrate the model. What have you noticed that seems different or the same regarding the models?
2.4: Factors of Success Page Making Strategy Effective
This article introduces three essential factors for managers to consider when forming an effective strategy. What conditions influence the effectiveness of strategy formation?
3.1: Competitive Advantage Page Generic Strategies for Competitive Advantage

Watch this mini-lecture on the generic strategies companies use to develop a plan for competitive advantage.

Page Competitive Advantage

Read this article and then watch the video, which breaks down the reality that many organizations fail to fully identify their competitive advantage. Start to think about how you might understand or explain your organization's competitive advantage and how to leverage those attributes for growth and sustainability.

Book The Value Chain

After you read this section, think about the role of the value chain in strategic management. How does the use of a value chain impact the distribution of goods in the marketplace? Also, consider the future of value chains as a strategy for business managers after the global pandemic of 2020.

3.2: Types of Competitive Advantage Page Towards a Dynamic Theory of Strategy

Review this article that explains models of competitive theory. Consider the historical origins of competition and the desire for organizations to gain a competitive edge in the marketplace. Review the account of using a value chain to develop the organization's sustainable competitive advantage.

Page Porter's Competitive Strategies

After you read this section on Porter’s competitive strategies, watch the video for examples of how to apply them in a business environment.

Book Understanding Business-Level Strategy through "Generic Strategies"

Read this section on "generic strategies" and review the video discussing how many companies implement them. Complete the exercises at the end.

File The Delta Model

This presentation explains the Delta Model as a tool for competitive advantage by identifying business competencies in three different areas: system lock-in, total customer solutions, and best product. The primary focus for using this tool is the customer. Consider the value the customer places on the product or service and how your organization plans to meet those expectations.

3.3: Total Quality Management Book Business Fundamentals

Read this section and watch the video on supply channel models, which discusses how strategic managers can apply a process to sustain a competitive advantage by creating high-quality products and reducing costs. Start to think about how you would use the supply channel model as a strategic manager.

4.1: Growth Strategies Book Sun Tzu's "The Art of War"

Skim this book about ancient Chinese philosophy and strategy. Pay attention to passages about being victorious over rivals. Consider these general ideas in light of corporate actions like takeovers, price wars, and buyouts.

Page Growth Strategy

As you navigate this section, you will explore the growth strategies organizations use to spur growth. You will discover ways that markets might emerge organically to promote a company's growth. The discussion also reflects on how companies integrate and diversify as a form of strategic management.

Book Growth Strategies for Start-Ups

Read this chapter on the various growth strategies companies use. One particular area of interest for strategic managers is the best practices to build growth for new start-ups in the evolving marketplace. This video will teach how Hubspot CEO Brian Halligan addresses growth. He offers an analogy to showcase how much we as consumers invest in start-ups in our daily lives, such as using Spotify and Uber, which are all start-ups.

4.2: Retrenchment Page Corporate Strategies

Review this article on corporate strategies. Not all firms can make a profit, and sometimes they must cut back. Consider the pros and cons of each retrenchment strategy: turnaround, divestment, bankruptcy, and liquidation.

Then, watch the video from Henry Mintzberg, where he discusses how the strategy must come from the bottom and not from the leaders. Consider how your organization addresses strategy. Are decisions being made by leaders or from the bottom?

Page Strategies for Getting Smaller

Read this section about the concept of a company strategizing to get smaller. It delves deeper into retrenchment and restructuring. Why might a company shrink or exit from its current business structure?

4.3: Corporate Strategy Selection Page The GE Approach

Read this article on the GE/McKinsey matrix model. Strategic planning is a system that allows managers to make decisions regarding processes or choices they need to make on behalf of the organization. The planning process helps leaders organize their reasoning behind specific objectives by mapping out the process for implementation.

5.1: Enterprise Culture Page Globalization and Unemployment
As you watch this video, note the meaningful activity that shaped the history and development of globalization of business. How does each activity affect strategy?
Page Competitive Advantage and the Value Chain

As you watch these videos, note the application of competitive advantage in the global arena. The second video covers the application of competitive advantage in the global environment. Note the discussion of the value chain.

5.1.1: Socialization Page Organizational Culture

Read this introduction to the role of culture in an organization. What is your organization's culture? Why is it essential to business strategy formulation and management?

Then, watch the video and consider how an enterprise culture might change established organizations' norms and behaviors.

5.1.2: Managerial Theories Page MacGregor's Theory X and Theory Y

Read this article. How does MacGregor's Theory X compare to Theory Y?

Page Ouchi's Theory Z
Read this introduction to Ouchi's Theory Z. Would you rather work under theory X, Y, or Z? Which strategy is applicable for a manager in a global organization?
5.2: Innovation Page Digital Disruption or Technology Enabled Strategy

Strategic managers have struggled with creating a best practice approach to addressing innovation's role in disrupting established businesses. In this video, one managing director challenges participants to consider innovation as more than technology. How does innovation affect your work and personal life?

5.2.1: Sustained Innovation Page A Four-Part Recipe for Sustaining an Innovation Pipeline
Read this article on the role of innovation in strategic management. As our access to technology grows around the world, there continues to be a growing need to address the role technological advancement plays in the future of organizations. Management plays a pivotal role in ensuring their organizations are prepared to meet the demands of a growing innovative technological society. As a leader, consider the opportunities to embrace technology to best serve your consumers.
5.2.2: Innovator's Dilemma Page Understanding the Innovator's Dilemma
Read this article. Do you agree that Apple is an example of an innovator's dilemma? Why or why not?
5.2.3: Research and Development Page The Diffusion of Innovation
Read this article. How does diffusion of innovations affect access to technology for different cultures? Strategic managers often use this theory to explain the role diffusion innovation plays in helping to spread ideas throughout various groups and communities.
5.3: Global Strategy Book What Is International Trade Theory?
Read this introduction to mercantilism and the difference between classical country-based theories and modern firm-based theories. What is the historical significance of mercantilism for international trade patterns?
File Advanced Strategy

Review this presentation. How can organizational competencies be used as a competitive force?

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