Writing a Winning Sales Proposal Is Like Building a Grand House
Watch this video on how to write an effective sales proposal. Most people approach a proposal by finding someone else's proposal and using it as a template that enables them to fill in the blanks. By now, you should be aware of the need to tailor your messages to suit your particular audience. Given the importance of persuading an audience to accept and adopt your recommendations, cutting corners by copying someone else's presentation is not a good plan. That this video uses a term very familiar to people who work in marketing: "unique value proposition". This is the key message in a sales proposal. It indicates how the product benefits the consumer, meets his or her needs, and is better than its competition. As the term implies, the value proposition is unique, which is why copying others' proposals to produce your own is not a good idea.
Source: Dianna Booher
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