Watch this video about the fundamentals of risk communication produced by the American Red Cross's disaster response emergency communications manager. He discusses how the public has the ability to respond through social media, no matter what type of media you are using to communicate. This kind of feedback connects crisis communication to negative news issues you encountered in the previous subunit. Remember that crisis communication introduces special requirements and limitations for a business communicator, which this video also discusses.
Source: Keith Robertory
This work is licensed under a Creative Commons Attribution 3.0 License.