This video features Michael Porter of Harvard Business School. Porter is a leading thinker in the field of management. In this video, Porter expounds on his Five Forces model and uses the airline and soft-drink industries to reinforce and illustrate this model. Using this information, how might you use the Five Forces as a tool to improve strategy in your own organization (or one you are familiar with)?
This resource is copyrighted by the Harvard Business Review and may not be reproduced without the explicit permission of the copyright holder.