Topic	Name	Description
Course Introduction	Course Syllabus

1.1: Case Study – Transforming the Textbook Industry	Strategizing	Read this the introduction and section 5.1, which present a case study of an online publishing company that used the P-O-L-C framework to support the development of its business strategy and create a new way to access college textbooks. The ability to strategize is a very important skill that a manager must possess in order to be successful.

1.2: Management Strategy Frameworks	Strategic Management in the P-O-L-C Framework	Read this section, which discusses how to apply strategic management techniques within the P-O-L-C framework. This section emphasizes the inputs that impact the formulation of a strategy and provides a framework for performing a SWOT analysis. Developed in the early 1970s, the SWOT analysis technique is an essential tool in the strategic planning process.
	An Overview of Strategic Planning or "VMOSA"	Read this article, which explains the strategic planning process. Pay special attention to why and when organizations should engage in strategic planning.
	PESTLE and SWOT Analyses	Read this article, which describes how to analyze an external environment and create a SWOT analysis.
	Resource-Based View	Read this article, which describes how to utilize an organization's valuable resources to create a long-term sustainable strategy.
	The Knowledge-Based View of Strategy Formulation	Read this article and consider the following questions: What is the knowledge-based view (KBV) of business strategy formulation? What three intangible resources serve as the foundation for developing an organizational strategy using the KBV? What is the most critical component in developing a competitive advantage strategy using the KBV? Why?

1.3: Intended and Realized Strategies of Managers	How Do Strategies Emerge?	Read this section, which focuses on the essence of how strategy is made. Keep in mind that there is a difference between what a manager plans to happen and what actually unfolds – hence, the identification and analysis of intended versus realized strategies. This section emphasizes the fact that a manager should know the best way to make a strategy.

1.4: Managers Have To Make Choices, Make Trade-Offs, and Have Discipline	Strategy as Trade-Offs, Discipline, and Focus	Read this section, which discusses different schools of thought regarding strategy, with an emphasis on identifying strategic focus within an organization. Managers need to be able to focus on a specific strategy in order for an organization to achieve any level of success, but they also need to be flexible in order to meet the ever-changing demands of a business. This section will help you identify the trade-offs associated with strategy, as well as outline how to create a competitive advantage. Pay particular attention to this section's discussion of Michael Porter's generic strategies.
	What Trade-Offs Are You Building into Your Strategy?	Read this article, which encourages you to recognize the consequences of your strategic choices and how they impact your overall production and organization.
	Porter's Competitive Strategies	Read this article, which describes Michael Porter's three competitive strategies: cost leadership, differentiation, and market segmentation.

2.1: Case Study – Nucor Aligns Company Goals with Employee Goal	Goals and Objectives	Read the introduction and section 6.1, which include a case study that discusses Nucor Corp's efforts to align company and employee goals through its policy of treating employees as if they are owners of the company as well as its implementation of a highly effective bonus program.

2.2: How Should Managers Define Goals and Objectives?	The Nature of Goals and Objectives	Read this section, which introduces the difference between a goal and an objective. Broadly speaking, goals are wider in scope, and objectives are more focused. It is very important for a manager to be able to distinguish between these two concepts. As you read, make sure to take detailed notes comparing and contrasting goals and objectives and describing how goals and objectives work within the P-O-L-C framework.
	Creating Objectives	Read this article, which discusses how organizations can create objectives that enable them to achieve industry success.

2.3: Managers Must Understand the Measurement of Goals and Objectives	From Management by Objectives to the Balanced Scorecard	Read this section, which introduces a variety of measurement tools that can be used to establish and manage goals and objectives. It is a manager's job to keep track of project performance and to identify areas of opportunity. A manager uses a management measurement tool to readily identify these areas and to provide a means by which he or she can develop appropriate strategic responses to changing goals and objectives.

2.4: How To Identify Successful Goals and Objectives	Characteristics of Effective Goals and Objectives	Read this section, which explains the process of setting attainable goals and objectives. This section will help you identify the tools necessary to troubleshoot issues in the goal-setting process. Any time a manager makes a decision, there is the possibility of an ethical, economic, or moral challenge to that decision. Knowing how to troubleshoot will help a manager to better address such challenges.

2.5: Managers Use Goals and Objectives for Employee Performance Evaluations	Using Goals and Objectives in Employee Performance Evaluation	Read this section, which discusses how a manager can use goals and objectives to better analyze employee performance. Knowing these strategies will help you to better identify the areas in which an employee needs to improve. As you have learned from your work in this course, it is a manager's job to maximize the use of resources. Knowing how to align human capital performance with organizational goals and objectives will help you to support the improvement of workplace relationships and productivity.

2.6: Connecting Goals and Objectives with Corporate Social Responsibility	Integrating Goals and Objectives with Corporate Social Responsibility	Read this section, which discusses how to use goals and objectives in support of organizational strategies as they relate to social responsibility and environmental issues. Organizations make use of the balanced scorecard approach, which incorporates both financial and non-financial indicators to evaluate the effectiveness of an organization's corporate social responsibility activities.

2.7: Defining Your Own Goals and Objectives Makes You a Better Manager	Your Personal Balanced Scorecard	Read this section, which discusses the balanced scorecard method. This method helps to link a company's vision, mission, and strategy with the goals and objectives that its individual employees seek to achieve. Explore the exercises at the end of the section to help you develop your own balanced scorecard.

2.8: An Overview of Goal-Setting Strategies	Setting and Achieving Powerful Goals	Read this article and think about your past goal-setting activities. Have you used an effective process for setting your goals? Have you shared your goals with others to help keep you accountable? Have you kept your desired goals, or have you lowered your standards as some level of success was achieved? Will you take some time to re-evaluate the ways in which you go about setting your goals? If so, how?
	Discussion: Setting and Achieving Powerful Goals	Reflect on the article that you have just read about setting and achieving goals. What steps do you take to ensure that you set goals and take action to achieve those goals? What do you do when you find that you have gone off track? Then, share your thoughts on the discussion forum by clicking on the link above and creating a (free) account, if you have not already done so. Read the responses that other students have posted and post your own comments on the forum. Be sure to take advantage of this opportunity to connect with your peers and to receive meaningful feedback of your own.

3.1: The Components of a Business Strategy	The Five Components of a Business Strategy	Watch this short video, which features Ian Heller of Real Results Marketing, a consulting firm. This video sets the stage for the rest of the concepts in this unit.
	Strategy Formulation	Read this article and, if applicable, think about one of your own past experiences with strategic planning. Were you aware of your specific role in helping the organization achieve its goals? Did the organization implement its plan effectively? Was the company flexible enough to adapt to marketplace changes as they occurred? Did the organization take appropriate measures to monitor the plan and evaluate its success or failure in achieving its stated goals?

3.2: Strategy Is Essential for Management Success	Developing Strategy Through Internal Analysis	Read this section, which further explores the importance of well-thought-out managerial strategies. In this section, you will learn how to evaluate resources, potential capabilities, and core competencies, and then use them to support the development and implementation of strategy. This section focuses in particular on how you can identify what your company does better than its competition, and how you can use this insight to your advantage when developing a business strategy. As a manager, you will need to understand your company's best assets and use them to meet the needs of the business. Pay particular attention to the discussion of the VRIO (valuable, rare, inimitable, organization) framework for internal analysis. This tool will help you to determine whether a company has identified its true core competencies.
	Developing Strategy Through External Analysis	Read this section, which covers the external environmental forces that impact the strategy and success of an organization. It is important for you to note that as a manager, you likely will be unable to control many influential elements that are external to your organization. Therefore, you must gather as much information as possible in any relevant situation in order to meet challenges that may arise from you external environment. Keep in mind that not all external factors have a negative impact; some may actually present opportunities.
	Formulating Organizational and Personal Strategy With the Strategy Diamond	Read this section, which discusses how to identify whether or not a manager has presented a well-crafted and concise strategy. Pay special attention to the strategy diamond presented in the text; it is a strong visual resource for determining the characteristics of a solid strategy.
	Developing Successful Strategies: Planning To Win	Read this article, which describes how organizations can develop effective strategies that enable them to achieve their goals. This article provides an excellent example of how a fictional community coalition might develop strategies to meet its goal of reducing teen pregnancy.

3.3: Discussing the Five Competitive Forces of Strategy	The Five Competitive Forces that Shape Strategy	This video features Michael Porter of Harvard Business School. Porter is a leading thinker in the field of management. In this video, Porter expounds on his Five Forces model and uses the airline and soft-drink industries to reinforce and illustrate this model. Using this information, how might you use the Five Forces as a tool to improve strategy in your own organization (or one you are familiar with)?

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