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BUS210: Corporate Communication
Sections
Course Introduction
Unit 1: Introduction to Business Communication
Unit 2: Delivering Your Message
Unit 3: Understanding Your Audience
Unit 4: Effective Business Writing
Unit 5: Developing and Delivering Effective Presentations
Unit 6: Negative News and Crisis Communication
Unit 7: Intrapersonal and Interpersonal Communication
Unit 8: Intercultural and International Communication
Unit 9: Group Communication, Teamwork, and Leadership
Study Guide
Course Feedback Survey
Certificate Final Exam
Saylor Direct Credit
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BUS210: Corporate Communication
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BUS210: Corporate Communication
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Course Syllabus
Why Is It Important to Communicate Well?
What is Communication and Why Does It Matter?
What Is Communication?
The Categories of Communication
The Shannon and Weaver Model
How Does Communication Work?
Communication in Context
Levels of Communication
Your Responsibilities as a Communicator
It's Your Job to Make Others Understand
The NLP Communication Model
Nonverbal-Verbal Channels
Matching and Mirroring to Build Rapport
The Basics of Emotional Intelligence
The Importance of Emotional Intelligence
How to Improve Emotional Intelligence
Unit 1 Assessment
What is Language?
What Makes Human Language Distinct?
Plain Language
Messages
Are You Reasoning Right?
A New Organizing Model for Business Messages
Principles of Verbal Communication
The Power of Verbal Communication
Language Can Be an Obstacle to Communication
More on Language as an Obstacle to Communication
Emphasis Strategies
Four Ways to Cut the Clutter From Your Business Writing
Descriptive Language
Tutorial on Style in Professional Writing: Active and Passive Voice
Improving Verbal Communication
Choosing Good Words
Four Tips to Make Your Message Memorable
Unit 2 Assessment
Self-Understanding Is Fundamental to Communication
The Pygmalion Effect
Perception
Selective Processing
Cognitive Shortcuts
Differences in Perception
Central and Peripheral Route
Getting to Know Your Audience
Active Audiences
Know Your Audience, or Kill Them
Listening and Reading for Understanding
Listening vs. Hearing
Active Listening Strategies
Unit 3 Assessment
Oral vs. Written Communication
More on Oral vs. Written Communication
How Is Writing Learned?
Good Writing
Style in Written Communication
Principles of Written Communication
Good Business Writing Habits
Overcoming Barriers to Effective Written Communication
Communication Mistakes by Salespeople
Business Writing in Action
Writing Styles
Email Etiquette
Communicating Online
Communicating via Digital Imaging
Responsible Digital Citizenship
Writing a Winning Sales Proposal Is Like Building a Grand House
The Inverted Pyramid
Business Writing
Unit 4 Assessment
Before You Choose a Topic
Choosing a Topic
Organization and Outlines
Organizing Principles for Your Speech
Presentations Skills, Principles, and Practicals
Functions of the Presentation to Inform
Variations in Language
Types of Presentations to Inform
Adapting Your Presentation to Teach
Preparing Your Speech to Inform
Creating an Informative Presentation
Building a Sample Speech
Speaking Ethically and Avoiding Fallacies
Principles of Persuasion
Functions of the Presentation to Persuade
Overcoming Obstacles in Your Presentation
Cross-Cultural Communication
Making an Argument
What Is a Strong Argument?
Elevator Speech
What Makes a Great Elevator Speech?
Business Presentations in Action
Examples of Soundbites
Meetings
How to Set Out a Meeting Agenda
Unit 5 Assessment
Negative News and Crisis Communication
Examples of Negative Messages Delivered Effectively
How to Deliver Bad News in a Positive Way
Eliciting Negative News
Communicating During Periods of Change
The Psychology of a Crisis
Crisis Communication Plan
Preparing a Crisis Communication Plan
Risk and Communication Crisis Basics
Leading and Communicating During a Crisis
Communicating during COVID-19
Press Conferences
Preparing a Press Conference
Unit 6 Assessment
Intrapersonal and Interpersonal Business Communication
Self-Concept and Dimensions of Self
Self-Concept and Personal Growth
Interpersonal Needs
Interpersonal Communication
Social Penetration Theory
Rituals of Conversation and Interviews
Conflict in the Work Environment
Unit 7 Assessment
Intercultural and International Business Communication
How to Understand Intercultural Communication
Common Cultural Characteristics
The Cultural Approach
Common Cultural Characteristics
Divergent Cultural Characteristics
Cultural Groups
International Communication and the Global Marketplace
The International Assignment
Styles of Management
Five Styles of Management
Unit 8 Assessment
Group Communication, Teamwork, and Leadership
Group Life Cycles and Member Roles
Group Problem-Solving
Business and Professional Meetings
Get Your Point Across in Meetings
Teamwork and Leadership
Remote Teams
Connection to Keep Morale High
The Future of Work
Unit 9 Assessment
BUS210 Study Guide
BUS210: Certificate Final Exam
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