
Behaviors that Build Trust
Years of psychological research has demonstrated the importance of trust in building effective teams (Breuer, Hüffmeier and Hertel 2016). Because teams often need to come together in a hurry, building trust quickly among members is essential. A team of strangers who are brought together to complete a task in three months can't draw on the wellspring of interpersonal knowledge and loyalty that might exist among people who have worked side-by-side for years. So as a team leader, you need to focus on establishing trusting relationships at the outset. Your ultimate goal is to encourage an overall sense of psychological safety, which is "a shared belief held by members of a team that the team is safe for interpersonal risk taking". Teams that do their work under the umbrella of psychological safety are more effective, in part because they are willing to take the risks required to learn and innovate.
Let's look at a few important traits, techniques, and behaviors that can help you build trust and a sense of psychological safety.
Who is the "Right" Person for Your Project?
As Laufer et al. explain in their book Becoming a Project Leader, "When it comes to projects, one thing is very clear: 'right' does not mean 'stars'. Indeed, one of the primary reasons for project 'dream teams' to fail is 'signing too many all-stars'". More important than an all-star is a project team member fully committed to the project goals. Chuck Athas was one such team member. He worked for Frank Snow, the Ground System and Flight Operations Manager at NASA's Goddard Space Flight Center. Officially listed as the project scheduler and planner, Chuck was eager to help Frank once the schedule was completed and needed less attention. "Anything that needed to be done, and he didn't care what it was, he would attack with the same gusto and unflappable drive to succeed," says Frank. "Whatever it took to get the job done, Chuck would do. Was there anything he couldn't make happen? Probably something. But with Chuck on the team I felt like I could ask for Cleveland, and the next day he would show up with the deed" (Snow 2003). Chuck demonstrated a lack of ego that most all-stars don't have. His can-do attitude is the antidote to the not-my-job thinking that can sometimes cause team cohesiveness and project completion to falter. His adherence to the project goals over his own goals made him an ideal team member.
Reliable Promising
Nothing erodes trust like a broken promise. We all know this. As Michelle Gielan explains in a blog post for Psychology Today:
When we don't keep a promise to someone, it communicates
to that person that we don't value him or her. We have chosen to put
something else ahead of our commitment. Even when we break small
promises, others learn that they cannot count on us. Tiny fissures
develop in our relationships marked by broken promises.
Unfortunately, in fast-moving, highly technical projects, breaking ordinary, everyday promises is inevitable. In living order, it's just not possible to foresee every eventuality, so the task at the top of today's To Do list, the one you promised to complete before lunch, might get swept aside in the flood of new tasks associated with a sudden crisis.
Keeping Track of Reliable Promises
It's helpful to keep a reliable promise log in a spreadsheet. On a big project, you might have 15-20 reliable promises logged at any one time. At every meeting, open the log and go through the reliable promises to find out which were met and which weren't. Record a success rate in the log for each person. If you craft the promises correctly, this is an extremely helpful metric on team functionality and performance. A success rate of 70% is marginal. The mid- to high '80s is good. The low '90s is very good. A success rate above that means someone's not telling the truth.
That's why it's important to distinguish between an ordinary promise, and a reliable promise. In Lean terminology, a reliable promise is an official commitment to complete a task by an agreed-upon time. In order to make a reliable promise, you need to have:
- Authority: You are responsible and accountable for the task.
- Competence: You have the knowledge to properly assess the situation, or you have the ability to engage someone who can advise you.
- Capacity: You have a thorough understanding of your current commitments and are saying "Yes" because you are confident that you can take on an additional task, not because you want to please the team or the team leader.
- Honesty: You sincerely commit to complete the task, with the understanding that if you fail, other people on your team will be unable to complete their work.
- Willingness to correct: After making a reliable promise, if you miss the completion date, then you must immediately inform your team and explain how you plan to resolve the situation.
Not every situation calls for an official, reliable promise. John Nelson estimates that, on most projects, no more than 10 to 20 percent of promises are so important that they require a reliable promise (2019). As Hal Macomber explains in a white paper for Lean Project Consulting, you should save reliable promises for tasks that must be completed so that other work can proceed. And keep in mind that you'll get the best results from reliable promises if they are made in a group setting, where other teammates can chime in with ideas on how to complete the task efficiently or suggest alternatives to the proposed task. Finally, remember that people tend to feel a more positive sense of commitment to a promise if they understand that they have the freedom to say no:
A sincere "no" is usually better than a half-hearted "ok". You know exactly what to do with the no - ask someone else. What do you do with a half-hearted "ok?" You can worry, or investigate, or not have time to investigate and then worry about that. Make it your practice to remove fear from promising conversations.
The practice of reliable promising was developed as a way to keep Lean projects unfolding efficiently in unpredictable environments. Ultimately, reliable promises are an expression of respect for people, which, as discussed in Lesson 1, is one of the six main principles of Lean. They encourage collaboration and help build relationships among team members. In Agile, the commitments made in every Scrum are another version of reliable promises. And the sincere commitment offered by a reliable promise can be useful in any kind of project. Here are some examples of situations in which reliable promising could be effective:
- For a product development project, when will an important safety test will be completed?
- For a medical technology project, will a report required to seek regulatory approval be completed on time?
- For an IT project, will the procurement team execute a renewal contract for the maintenance agreement before the current agreement expires? If not, the organization risks having no vendor to support an essential software component.
Using Emotional Intelligence
As a manager of technical projects, you might be inclined to think that, as long as you have the technical details under control, you have the whole project under control. But if you do any reading at all in the extensive literature on leadership, you'll find that one characteristic is crucial to building trusting relationships with other people: emotional intelligence, or the ability to recognize your own feelings and the feelings of others.
High emotional intelligence is the hallmark of a mature, responsible, trustworthy person. In fact, a great deal of new research suggests that skills associated with emotional intelligence - "attributes like self-restraint, persistence, and self-awareness - might actually be better predictors of a person's life trajectory than standard academic measures". An article in the Financial Post discusses numerous studies that have tied high emotional intelligence to success at work:
A recent study, published in the Journal of
Organizational Behavior, by Ernest O'Boyle Jr. at Virginia Commonwealth
University, concludes that emotional intelligence is the strongest
predictor of job performance. Numerous other studies have shown that
high emotional intelligence boosts career success. For example, the U.S.
Air Force found that the most successful recruiters scored
significantly higher on the emotional intelligence competencies of
empathy and self-awareness. An analysis of more than 300 top level
executives from 15 global companies showed that six emotional
competencies distinguished the stars from the average. In a large
beverage firm, using standard methods to hire division presidents, 50%
left within two years, mostly because of poor performance. When the
firms started selecting based on emotional competencies, only 6% left
and they performed in the top third of executive ranks. Research by the
Center for Creative Leadership has found the primary cause of executive
derailment involves deficits in emotional competence.
According to Daniel Goleman, author of the influential book Emotional Intelligence: Why It Can Matter More Than IQ, it's well established that "people who are emotionally adept - who know and manage their own feelings well, and who read and deal effectively with other people's feelings - are at an advantage in any domain of life, whether romance and intimate relationships or picking up the unspoken rules that govern success in organizational politics". In all areas of life, he argues, low emotional intelligence increases the chance that you will make decisions that you think are rational, but that are in fact irrational, because they are based on unrecognized emotion. And nothing erodes trust like a leader who imposes irrational decisions on a team.
To keep your team working smoothly, make regular use of these important words:
- I'm not sure.
- What do you think?
- I don't know.
- Please.
- Thank you.
- I was wrong. You were right.
- Good job!
Some people are born with high emotional intelligence. Others can cultivate it by developing qualities and skills associated with emotional intelligence, such as self-awareness, self-control, self-motivation, and relationship skills. Of course, it's no surprise that these are also useful for anyone working on a team. Treating others the way they want to want to be treated - not how you want to be treated - is a sign of a mature leader, and something that is only possible for people who have cultivated the emotional intelligence required to understand what other people want.
Cultivating a Realistic Outlook
You might have had experience with an overly negative project manager who derailed a project with constant predictions of doom and gloom. But in fact, the more common enemy of project success is too much positivity, in which natural human optimism blinds team members to reality. That's a sure-fire way to destroy painstakingly built bridges of trust between team members. In her book Bright-Sided: How Positive Thinking is Undermining America, social critic Barbara Ehrenrich explains the downside of excessive optimism, which, she argues, is a special failing of American businesses. The optimist clings to the belief that everything will turn out fine, even when the facts indicate otherwise, and so fails to prepare for reality. The optimist also has a tendency to blame the victims of unfortunate events: "If only they'd had a more positive attitude in the first place, nothing bad would have happened".
In the planning phase, an overly optimistic project manager can make it difficult for team members to voice their realistic concerns. In a widely cited article in the Harvard Business Review, psychologist Gary Klein argues that projects fail at a "spectacular rate," in part because "too many people are reluctant to speak up about their reservations during the all-important planning phase". To counteract this effect, Klein pioneered the idea of a troubleshooting session - which he calls a premortem - early on in a project in which people who understand the project but are concerned about its potential for failure feel free to express their thoughts. This widely used technique encourages stakeholders to look to the future and analyze the completed project as if it were already known to be a total failure:
A premortem is the imaginary converse of an autopsy; the
hindsight this intelligence assessment offers is prospective. In sum,
tasking a team to imagine that its plan has already been implemented and
failed miserably increases the ability of its members to correctly
identify reasons for negative future outcomes. This is because taking a
team out of the context of defending its plan and shielding it from
flaws opens new perspectives from which the team can actively search for
faults. Despite its original high level of confidence, a team can then
candidly identify multiple explanations for failure, possibilities that
were not mentioned let alone considered when the team initially proposed
then developed the plan. The expected outcomes of such stress-testing
are increased appreciation of the uncertainties inherent in any
projection of the future and identification of markers that, if
incorporated in the team's design and monitoring framework and
subsequently tracked, would give early warning that progress is not
being achieved as expected.
Communicating Clearly, Sometimes Using Stories
Reliable promises, emotional intelligence, and a realistic outlook are all meaningless as trust-building tools if you don't have the skills to communicate with your team members. In his book Mastering the Leadership Role in Project Management, Alexander Laufer explains the vital importance of team communication:
Because a project functions as an ad hoc temporary and
evolving organization, composed of people affiliated with different
organizations, communication serves as the glue that binds together all
parts of the organization. When the project suffers from high
uncertainty, the role played by project communication is even more
crucial.
Unfortunately, many people think they are better communicators than they actually are. Sometimes a person will excel at one form of communication but fail at others. For instance, someone might be great at small talk before a meeting but continually confuse co-workers with poorly written emails.
This is one area where getting feedback from your co-workers can be especially helpful. Another option is taking a class, or at the very least, consulting the numerous online guides to developing effective communication skills.
Telling stories is an especially helpful way to share experiences with your team. Indeed, stories are "a form of communication that has been used to entertain, persuade, inspire, impart wisdom, and teach for thousands of years. This wide range of uses is due to a story's remarkable effect on human emotion, experience, and cognition".
You've probably experienced the way people lower their defenses when they realize they are hearing a tale about specific characters, with an uncertain outcome, rather than a simple recitation of events, or worse, a lecture. Master storytellers seem to do it effortlessly, but in fact they usually shape their stories around the same basic template. Holly Walter Kerby, executive director of Fusion Science Theater, and a long-time science educator, describes the essential story elements as follows:
- A main character your audience can identify with - Include enough details to allow your audience to feel a connection with the main character, and don't be afraid to make yourself the protagonist of your own stories.
- A specific challenge - Set up the ending of the story
by describing a problem encountered by the main character. This will
raise a question in the minds of the audience members and make them want
to listen to the rest of the story to find out what happens.
- Can Sam and Danielle recover from a supplier's bankruptcy and figure out how to get three hundred light fixtures delivered to a new office building in time for the grand opening?
- Can Hala, a mere intern, prevent seasoned contractors from using an inferior grade of concrete?
- Three to five events related by cause and effect - The events should build on each other, and show the characters learning something along the way. Describe the events in a way that helps build a sense of tension.
- One or two physical details - People tend to remember
specific physical details. Including one or two is a surprisingly
effective way to make an entire story more memorable.
- The first new vendor Sam and Danielle contacted agreed to sell them all the light fixtures they needed, but ended up sending only one fixture in a beaten-up box with the corners bashed in.
- Hala, a small person, had to wear an oversized helmet and vest on the job site, which emphasized that she was younger and less experienced than the contractors.
- An outcome that answers the question - The
outcome should be simple and easy to understand. Most importantly, it
should answer the question posed at the beginning of the story.
- Yes - by collaborating with a new supplier, Sam and Danielle were able to acquire the light fixtures in time for the grand opening.
- No - Hala could not stop the contractors from using inferior concrete, but she did report the problem to her boss, who immediately halted construction until the concrete could be tested, and, in the end, replaced.
- Satisfying Ending - Explain how the events in the story led to some kind of change in the characters' world.
- Sam and Danielle learned to focus on building relationships with reliable, financially stable vendors.
- Hala learned that even an intern can safeguard a project by speaking up when she sees something wrong.
Keep in mind that in some high-stakes situations, the last thing you want is more tension. In that case, you want the opposite of a story - a straightforward recitation of the facts. For example, when confronting a team member about poor work habits, or negotiating with an unhappy client, it's best to keep everything simple. Draining the drama from a situation helps everyone stay focused on the facts, keeping resentment and other negative emotions to a minimum. For more on good techniques for difficult conversations, see Trevor Manning's book Help! I need to Master Critical Conversations.
The Beauty of Face-to-Face Communication
As Laufer et al. point out in their book Becoming a Project Leader, "In contrast to interactions through other media that are largely sequential, face-to-face interaction makes it possible for two people to send and receive messages almost simultaneously. Furthermore, the structure of face-to-face interaction offers a valuable opportunity for interruption, repair, feedback, and learning that is virtually instantaneous. By seeing how others are responding to a verbal message even before it is complete, the speaker can alter it midstream in order to clarify it. The immediate feedback in face-to-face communication allows understanding to be checked, and interpretation to be corrected. Additionally, face-to-face communication captures the full spectrum of human interaction, allowing multiple cues to be observed simultaneously. It covers all the senses - sight, hearing, smell, taste, and touch - that provide the channels through which individuals receive information".
Certainly, in today's world of project management, in which
distributed digital teams are becoming common practice, it may be
impossible to sit down in the same room with all team members. But as
much as possible, project managers should push for using technology that
allows a fuller communication environment - one in which interactions are
not just isolated to text.