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The Importance of Motivation
Your job as an entrepreneurial leader is to motivate your team. This resource will address some basic motivation theories to provide a basis for the rest of this unit.
Motivating employees can lead to increased productivity and allow an organization to achieve higher levels of output.
Learning Objectives
Identify the importance of generating high levels of motivation in employees within an organizational behavior frameworkKey Takeaways
Key Points
- Motivation is generally what energizes, maintains, and controls behavior.
- The role of motivation in the workplace is straightforward theoretically but is difficult to actually measure.
- Salary is often enough motivation to keep employees working for an organization, but it's not always enough to push them to fulfill their full potential.
- Motivated employees will retain a high level of innovation while producing higher- quality work at a higher level of efficiency.
- The opportunity cost in motivating employees is essentially zero.
Key Terms
- productivity: The rate at which products and services are generated relative to a particular workforce.
- Opportunity cost: The value of investing in the next best alternative; the value forfeited by taking a particular route.
- innovation: The introduction of something new; the development of an original idea.
Motivation in the Workplace
Generally speaking, motivation is what energizes, maintains, and controls behavior. As such, it is clear why it plays an important role in the workplace. But empirically measuring that role is another matter; it is challenging to capture an individual's drive in quantitative metrics in order to ascertain the degree to which higher motivation is responsible for higher productivity. However, it is widely accepted that motivated employees generate higher value and lead to more substantial levels of achievement. The management of motivation is therefore a critical element of success in any business; with an increase in productivity, an organization can achieve higher levels of output.Research has shown that motivated employees will:
- Always look for a "better" way to complete a task
- Be more quality-oriented
- Work with higher productivity and efficiency
In summary, motivated employees will retain a high level of innovation
while producing higher-quality work more efficiently. There is no
downside - i.e., the opportunity cost of motivating employees is
essentially zero, assuming it does not require additional capital to
coach managers to act as effective motivators.
Internal and External Motivation
Salary is often enough to keep employees working for an organization,
but it's not always necessarily enough to push them to fulfill their
full potential. Herzberg's theory emphasizes that while salary is enough
to avoid dissatisfaction, it is not necessarily enough to propel
employees to increase their productivity and achievement. In fact, the
output of employees whose motivation comes solely from salary and
benefits tends to decline over time. To increase employees'
efficiency and work quality, managers must turn to understanding and
responding to individuals' internal and external motivations. External
motives include work environment (e.g., cramped cubicle vs. airy, open
office); internal motivations include thoughts and emotions (e.g.,
boredom with performing the same task over and over vs. excitement at
being given a wide variety of project types).

Internal and external motives: There are four sources of motivation. The three internal motives are needs, cognitions, and emotions. The fourth source consists of external motives.
Source: Boundless, https://www.coursehero.com/study-guides/boundless-management/motivating-an-organization/ This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 License.